Rethink Bounce Rates

Rethink Bounce Rates

A high bounce rate traditionally indicates a problem with your site,
but try measuring attention for a better gauge.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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Delta Sky Magazine

Delta Sky Magazine

MSP-C creates this award-winning, innovative magazine
that serves as a brand ambassador for Delta Air Lines.

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Attention Please

Attention Please

What does an attention metric mean
in a world where nobody has any
attention left to give?

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Stuff We Like

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.
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Stuff We Like

Is Your Company Ready for Responsive Email?

You've succeeded in getting your readers to open your email, but what are they experiencing, and is it enough?
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Stuff We Like

Bounce Rate Got You Down?

A high bounce rate traditionally indicates a problem with your site, but try measuring attention for a better gauge.
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Our Work
Delta: Sky Magazine

Delta: Sky Magazine

MSP-C creates this award-winning, innovative magazine that serves as a brand ambassador for Delta Air Lines.
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Content Kings

Why We Still Love Print

Content King Juliet Stott sits down with MSP-C creative director and Delta <em>Sky</em>'s editor-in-chief, Jayne Haugen Olson.
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Content Kings

The More Things Change...

In-house Content King and MSP-C president Gary Johnson has been in the content business “since the time of Solomon,” and has witnessed the extreme ebb-and-flow of technology’s role.
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Stuff We Like

What Inspires You?

With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack.
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Content Kings

How Marketers Benefit from the New York Times Innovation Report

At this point, the leaked New York Times innovation report might well serve as the best piece of investigative journalism The Times has produced all year.
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