IBM Systems Portfolio

IBM Systems Portfolio

MSP-C creates content for IBM that is integrated
across print and digital platforms, websites, blogs,
e-newsletters, iPad apps and video plus
lead-generating webinars.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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When Content Works

When Content Works

Marketers, even Goliaths like Coke, have
unreasonable expectations when it comes
to the benefits that content can deliver.

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Delta Sky Magazine

Delta Sky Magazine

MSP-C creates this award-winning, innovative magazine
that serves as a brand ambassador for Delta Air Lines.

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 Glimpses of the Future

Glimpses of the Future

Google Glass and GoPro cameras can tell
stories from unique perspectives. But Julio
Ojeda-Zapata says the wearable technology
still needs a lot of work.

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Stuff We Like

Now that Takes Guts: Live Tweeting a Heart Surgery

Live tweeting from an event can be a very effective content marketing technique--especially when it's life or death.
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Content Kings

When Content Works

We are a “share” factory at MSP-C. Personally, I’m a dumpster for content, and I route literally hundreds of articles and posts from marketers and industry gurus to our staff every month. 
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Stuff We Like

Feeling an Obligation to the Audience: RIP Egon

Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most. 
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Our Work
IBM Corp: IBM Systems Media

IBM Corp: IBM Systems Media

MSP-C creates content for IBM that is integrated across print and digital platforms, websites, blogs, e-newsletters, iPad apps and video plus lead-generating webinars.
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Stuff We Like

Upworthy Invents a New Metric for Success

Although the debate rages on as to what defines “great content,” a publisher ultimately wants to know something very simple: Is the content working, or is it not working? 
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Content Kings

Video Journalism and Glimpses of the Future

Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work.
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Stuff We Like

How to Win in Real-Time

Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad. 
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Stuff We Like

Living in Harmony: Content Marketing & Advertising

The multi-pronged ad campaign of Anchorman 2 was creative, innovative and in-your-face, and we like the combination of unique content marketing with traditional advertising.   
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