MSP-C Our Work

MSP-C Our Work

VIDEO: MSP-C has perfected the art of creating content
that moves people to action.

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Data Behind the Strategy

Data Behind the Strategy

Content strategist Erin Gulden discusses the impact
data-driven content has on engagement and ROI.

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2014 Awards Round-Up

2014 Awards Round-Up


2014 was a year of excellence for MSP Communications,
with recognition from Folio, Pearl, MMPA and more.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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Stuff We Like

Best Practices for YouTube Metadata

MSP-C recommends these 7 best practices for video metadata to get maximum exposure for your video content on YouTube and in search engines.
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Stuff We Like

Getting Social Right for Retailers

Social Media: Many retailers aren't getting it right, so what are they doing wrong and how can your company improve its model?
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Content Kings

Q&A: Karen McGrane on the Importance of Adaptive Content

Juliet Stott interviews content strategist Karen McGrane about adaptive content and what big business can learn from the publishers who’ve been forced to go digital.
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Our Work
Optum: myOptumHealth

Optum: myOptumHealth

Working closely with Optum’s communications team, MSP-C’s editorial and design teams took a highly visual, quickly digestible and easily sharable approach to creating content.
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Stuff We Like

10 Tips to Earn Media Buzz for Your New Product or Service

How public relations companies can earn media attention for their digital healthcare products and services. (Psst: these tips are valid for almost any industry or product.)
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Stuff We Like

How To: Stand Out on LinkedIn

LinkedIn is the legacy social platform for the professional marketplace, and there are 347 million LinkedIn users. So how do you stand out?
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Content Kings

The Importance of Content Marketing Goals

Content King Juliet Stott interviews Altimeter Group’s digital advertising and media analyst Rebecca Lieb about the importance of a company’s objectives when embarking on content marketing.
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Stuff We Like

Recap: The Content Chaos Conference

Last week The Content Council held its annual conference in New York with the theme Content Chaos: Navigating the Path to Engagement. Here are some of our key take-aways.
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