MSP-C Our Work

MSP-C Our Work

VIDEO: MSP-C has perfected the art of creating content
that moves people to action.

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The Content Council

The Content Council

The Content Chaos conference is aimed at C-level
agency executives, brand CMOs, the media and vendors.
The focus will be on the latest trends and content strategies.

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Delta Sky Magazine

Delta Sky Magazine

MSP-C creates this award-winning,
innovative magazine that serves as a
brand ambassador for Delta Air Lines.

Featured This Month: AT&T CEO Ralph de la Vega

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Data Behind the Strategy

Data Behind the Strategy

Content strategist Erin Gulden discusses the impact
data-driven content has on engagement and ROI.

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2014 Awards Round-Up

2014 Awards Round-Up


2014 was a year of excellence for MSP Communications,
with recognition from Folio, Pearl, MMPA and more.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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Content Kings

The Basics of Auditing Content (Part 2)

If content is an asset for your business, you need to be able to measure its value. Here’s how to get started with a content audit.
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Stuff We Like

What’s Your Number?

One step to producing multiple earned media opportunities for your company is owning a credible and useful number, stat or data point. Find out what we mean.
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Content Kings

The Business Value of the Content Audit (Part 1)

Part one of a two-part series on the importance of regularly inventorying and auditing content against current and future business objectives.
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Our Work
McKesson: Better Thinking for Better Health

McKesson: Better Thinking for Better Health

To position McKesson as an industry thought leader, MSP-C conceived, designed, built and managed Better Thinking for Better Health.
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Stuff We Like

Do Google Analytics Filters Apply Retroactively?

Google Analytics filters permanently alter your data. But once applied, do they affect historical data?
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Content Kings

Why Social Media Is Not A Strategy

Content King John Foley explains why having a clear communications strategy is the linchpin for effective communications.
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Stuff We Like

Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition.
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Stuff We Like

90-Day Social To-Do List

We’ve put together a social media need-to-know and to-do list for the next 90 days.
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