Data Behind the Strategy

Data Behind the Strategy

Content strategist Erin Gulden discusses the impact
data-driven content has on engagement and ROI.

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Delta Sky Magazine

Delta Sky Magazine

MSP-C creates this award-winning, innovative magazine
that serves as a brand ambassador for Delta Air Lines.

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Rethink Bounce Rates

Rethink Bounce Rates

A high bounce rate traditionally indicates a problem with your site,
but try measuring attention for a better gauge.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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Attention Please

Attention Please

What does an attention metric mean
in a world where nobody has any
attention left to give?

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Stuff We Like

4 Must-Do Tweaks in Your Google Analytics Account

Setting up or maintaining a Google Analytics account? Make it better with these four tips.
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Data behind the strategy

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.
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Content vs. Advertising

Kraft says content delivers four times better ROI than ads
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Our Work
Sons of Norway: Viking Magazine

Sons of Norway: Viking Magazine

MSP-C reimagined Viking magazine with content that places a greater emphasis on service journalism, with a more seamless integration of Sons of Norway’s messaging.
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Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.
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iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!
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Content Kings

5 questions to guide you in agency selection

Why ad agencies, PR firms, digital content and social media providers can’t do everything well
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Stuff We Like

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.
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