Data Behind the Strategy

Data Behind the Strategy

Content strategist Erin Gulden discusses the impact
data-driven content has on engagement and ROI.

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Delta Sky Magazine

Delta Sky Magazine

MSP-C creates this award-winning, innovative magazine
that serves as a brand ambassador for Delta Air Lines.

Featured This Month: LinkIn CEO Jeff Weiner

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Rethink Bounce Rates

Rethink Bounce Rates

A high bounce rate traditionally indicates a problem with your site,
but try measuring attention for a better gauge.

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What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

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Attention Please

Attention Please

What does an attention metric mean
in a world where nobody has any
attention left to give?

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Stuff We Like

How To: Connecting Google Webmaster Tools and Google Analytics

Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website.
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Making Webinars Work for You

In a lackluster economy, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads.
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Content Kings

The Four Truths of Content Creation

In the brand journalism business, certain truths exist that should frame every effort we make at engaging those who seek information.
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Our Work
McKesson: Better Thinking for Better Health

McKesson: Better Thinking for Better Health

To position McKesson as an industry thought leader, MSP-C conceived, designed, built and managed Better Thinking for Better Health.
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Stuff We Like

4 Must-Do Tweaks in Your Google Analytics Account

Setting up or maintaining a Google Analytics account? Make it better with these four tips.
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Stuff We Like

Data behind the strategy

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.
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Stuff We Like

Content vs. Advertising

Kraft says content delivers four times better ROI than ads
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Stuff We Like

Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.
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