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MSP-C Our Work

MSP-C Our Work

VIDEO: MSP-C has perfected the art of creating content
that moves people to action.

Data Behind the Strategy

Data Behind the Strategy

Content strategist Erin Gulden discusses the impact
data-driven content has on engagement and ROI.

Awards Round-Up

Awards Round-Up


MSP Communications has earned recognition from
Content Marketing Institute, Folio, The Content Council,
MMPA, NATJA and more.

What We Do

What We Do

We create engaging content
and immersive media experiences
that drive unprecedented brand loyalty.

MSP-C Blog
Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

How powerful is storytelling as a content marketing technique? Perhaps powerful enough to stop federal legislation affecting millions of people.
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MSP-C Blog
Using the Content Intelligence Framework—Step One: Content Measurement

Using the Content Intelligence Framework—Step One: Content Measurement

Content Intelligence begins with understanding your business and the role content plays in achieving business objectives.
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MSP-C Blog
Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

The chief brand and communications officer imparts advice on how other marketers can undertake this kind of campaign.
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Our Work
Optum: myOptumHealth

Optum: myOptumHealth

Working closely with Optum’s communications team, MSP-C’s editorial and design teams took a highly visual, quickly digestible and easily sharable approach to creating content.
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MSP-C Blog
Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

The sought-after keynote speaker and brand journalism expert tells us about the power of branded content and why.
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MSP-C Blog
What Is Content Intelligence?

What Is Content Intelligence?

MSP-C’s latest eBook, The Alchemy of Content Intelligence, provides a framework for creating Content Intelligence and using it across your organization.
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MSP-C Blog
Be a Brand with Personality

Be a Brand with Personality

Get personal when your brand wants to engage its audience on social media.
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MSP-C Blog
My North Videos Count Down to Super Bowl 2018

My North Videos Count Down to Super Bowl 2018

We’re counting down to Super Bowl 52 with 52 love letters to Minnesota from notable Minnesotans. "My North" is an editorial video series created by <em>Mpls.St.Paul Magazine</em> and presented by Explore Minnesota.
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