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About Us

Do you want your brand to stand out from your competitors by offering compelling content that resonates with your customers and drives engagement?

MSP-C is a Minneapolis-based content marketing agency with more than 43 years of experience of delivering smart, persuasive content across key owned, earned and paid channels. Our diverse set of clients includes market leaders in business, technology, health care and consumer brands. They rely on MSP-C’s expertise to implement sustainable content marketing programs that can scale and integrate with their traditional marketing initiatives.

With a history rooted in brand journalism, we excel at creating content that triggers meaningful engagement for audiences thirsting for relevance, authenticity and trust in what has become a vast digital desert of cluttered, superficial messaging.

Our creative process melds consumer behavior and category insight into a content strategy fueled with subject matter expertise, content creation and data-driven perceptiveness—the art and science of award-winning content.

MSP-C’s award-winning work as a top content marketing agency has been recognized nationally:
  • Curata named MSP-C to Content Marketing Agencies: The Ultimate List, a list of agencies that can help with content strategy, content writing, SEO and a number of other facets of an organization’s content marketing supply chain.
  • Readz named us one of its 49 Phenomenal Online Custom Magazine Publishers of reputable online custom magazine publishers in the U.S.
  • The Content Marketing Institute recognized us as a top content marketing agency.

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Our History

MSP Communications dates back to the establishment of Mpls. magazine in 1972. In 1978, The New York Times publishing executive Burt Cohen bought the magazine and set MSP Communications on a successful course as one of the leading regional publishing companies in the nation.

The “Best of the Twin Cities,” Mpls.St.Paul is the best-selling magazine in the state, outperforming major national titles such as Artful Living and Midwest Home. The publication provides timely, dependable, and thought-provoking information to its readers about the people, places and events of the Twin Cities.

Twin Cities Business is Minnesota’s leading provider of business news, insight, and analysis. The publication discusses today’s most pressing issues, examines trends and outlooks, and provides the context, perspective, and information leaders have come to depend upon.

MSP Communications later pioneered the formation of MSP-C, a brand journalism company that has produced more than 200 print and digital titles. Having established expertise in the magazine business—and evolving into a content agency—we know what triggers engagement, captures audience and sells product.

How We Think

We love the fact that most consumers' BS meters are on high alert, making engagement more difficult than ever before. Classic advertising, public relations and the hard sell don't turn the crank like they used to, which is why companies want to be publishers. Research says people want more transparent and authentic messaging. They want stories, not hype. Content, not copywriting.

Our uniqueness is in our skill sets, our methods and our experience. We have 35+ years and 225 digital and print titles under our belt. At our core we are journalists. Brand journalists. Content marketers. 100 strong. Rooted in magazine storytelling but evolved for application across the digital ecosystem.

Our stuff moves the needle. It's actionable content: Talkable - Sharable - Brandable. We believe content has a long tail, beginning with brand strategy and ending with leads. And in between? Some of the most creative ideas, innovative presentation, deep insights and analytics, and cross-channel applications you've ever seen.

But don’t take our word for it. Many industry heavy hitters agree:

Ask B. Bonin Bough, VP/Global Media & Consumer Engagement at Mondelez (formerly Kraft Foods)
"[Magazine publishers have] taken the best content creatives in the world, and they’re rethinking the whole process. Whether it’s social, mobile or print channels, they’re able to tell a seamless story … the Holy Grail brand marketers are looking for.”

Ask David Meerman Scott, author of the book, The New Rules of Marketing and PR
“Those with traditional skills of marketing, public relations and copywriting are not the right people to create brand journalism content. Instead you need the skills of journalists.”

Ask Lance Ulanoff, editor-in-chief of Mashable
"The challenge for brands is how to apply journalism principles to content that tells the story and works across devices, platforms and audience frames of mind."

Ask Mitch Joel, author of Ctrl, Alt, Delete, 9 Glorious Truths About Creating Great Content
“Storytelling can reset legacy brands, launch unknown brands and reach consumers in ways that go beyond the noise. Most brands suck at storytelling because they won’t do what good storytelling requires.”