Content Kings

Content Kings

Content is a business asset. And like any other business asset, whether it be real estate, equipment, intellectual property or personnel, it has value. That value can depreciate over time if care is not taken to regularly inventory and audit content against current and future business objectives.

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Tweets, Facebook postings, and other social media channels can put brands into a cycle of knee-jerk reactions that do not necessarily reflect their company values. So much of what passes for great social media is pointless and off-brand.

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Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting.

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Recent studies from the Content Marketing Institute and Contently give us some insight into whether content marketing is an effective tool for engaging with consumers.

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After my wife returned from a retreat, she recounted a workshop on identifying truth, and it got me thinking about the difference between fundamentals and truths. I further began to consider whether, as content creators, any truths can be found in what we do.

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Why ad agencies, PR firms, digital content and social media providers can’t do everything well

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Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape. Content King Juliet Stott recently sat down with MSP-C creative director and Delta Sky editor-in-chief Jayne Haugen Olson to discuss the thriving role of print magazines, the secret to Sky’s success and why this channel remains a vital source of readership and engagement.

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In-house Content King and MSP-C president Gary Johnson has been in the content business “since the time of Solomon,” and has witnessed the extreme ebb-and-flow of technology’s role.

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At this point, the leaked New York Times innovation report might well serve as the best piece of investigative journalism The Times has produced all year.

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According to some experts, the power of brands has weakened because customer feedback on the Internet has flipped the marketing dynamics on its head. John Foley, an author and the CEO of LEVEL Brand, recently reacted in a post disputing the idea and clarifies what is really happening. We agree with him and enjoyed his post enough that we wanted to share it. Leave John a comment below with your thoughts.

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