Content Kings

Content Kings

What’s in store for content marketing next year? Juliet Stott compiles the thoughts of content marketing experts who see brands becoming publishers and using more grown-up metrics -- among other things. Joe Pulizzi, Ann Handley, Jay Baer and others weigh in on what to expect in 2014.

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Corporate marketers want to develop more comprehensive and authentic communications with their customers, but they struggle with how to get past product promotion and tell meaningful, resourceful stories. MSP-C recently sat down with Jim Cuene, new VP of Marketing at GoKart Labs, to get his thoughts on this perplexing dilemma.

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Juliet Stott informs readers that print is taking a bow as digital revolutionizes the content marketing world. Read her report from across the pond.

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Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.

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Marketing innovator Tim Brunelle explains content creators should perhaps be called context creators. Here’s why they need to look to highly specified strategy now more than ever before.

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As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.

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Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.

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Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.

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Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. In this Content Kings post, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.

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In the online world, storytellers are constantly faced with the challenge of separating their content from the direct marketing model. In this Content Kings post, innovator Tim Brunelle tells MSP-C readers to stay interesting when creating digital content in order to make an impact.

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