Content Kings

Content Kings

We are a “share” factory at MSP-C. Personally, I’m a dumpster for content, and I route literally hundreds of articles and posts from marketers and industry gurus to our staff every month. 

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Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work.

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Most companies building a strategy don’t actually ask the right question, but rather, they focus on how to sell a product. And even they get to “Why,” the answer should guide how companies behave, promote and relate to their customers. MSP Communications President Gary Johnson explains more about what really matters. 

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What’s in store for content marketing next year? Juliet Stott compiles the thoughts of content marketing experts who see brands becoming publishers and using more grown-up metrics -- among other things. Joe Pulizzi, Ann Handley, Jay Baer and others weigh in on what to expect in 2014.

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Corporate marketers want to develop more comprehensive and authentic communications with their customers, but they struggle with how to get past product promotion and tell meaningful, resourceful stories. MSP-C recently sat down with Jim Cuene, new VP of Marketing at GoKart Labs, to get his thoughts on this perplexing dilemma.

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Juliet Stott informs readers that print is taking a bow as digital revolutionizes the content marketing world. Read her report from across the pond.

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Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.

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Marketing innovator Tim Brunelle explains content creators should perhaps be called context creators. Here’s why they need to look to highly specified strategy now more than ever before.

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As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.

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Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.

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