Content Kings

Content Kings

Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.

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Marketing innovator Tim Brunelle explains content creators should perhaps be called context creators. Here’s why they need to look to highly specified strategy now more than ever before.

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As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.

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Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.

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Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.

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Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. In this Content Kings post, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.

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In the online world, storytellers are constantly faced with the challenge of separating their content from the direct marketing model. In this Content Kings post, innovator Tim Brunelle tells MSP-C readers to stay interesting when creating digital content in order to make an impact.

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It's hard to keep up with the new digital trends- even if you're a technology expert! TwinCities.com and St. Paul Pioneer Press technology writer Julio Ojeda-Zapata tells MSP-C readers about a typical day in his digital-filled life and how quickly trends can change.

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What's the secret to creating great content? Idea Food's Dan Wallace believes he's found the answer. In the June Content Kings post, Wallace shares the three critical questions content creators need to keep in mind.

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In this first in a series of blogs, essays and Q&A’s with the leading experts in the content marketing and journalism fields, MSP Communications president Gary Johnson asks Joe Pulizzi, director of the Content Marketing Institute, to explain exactly what is going on in the field of content marketing and how brands can better engage consumers with effective content creation.

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