Content Kings

Content Kings

At this point, the leaked New York Times innovation report might well serve as the best piece of investigative journalism The Times has produced all year.

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According to some experts, the power of brands has weakened because customer feedback on the Internet has flipped the marketing dynamics on its head. John Foley, an author and the CEO of LEVEL Brand, recently reacted in a post disputing the idea and clarifies what is really happening. We agree with him and enjoyed his post enough that we wanted to share it. Leave John a comment below with your thoughts.

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MSP-C President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it.

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Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work.

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Most companies building a strategy don’t actually ask the right question, but rather, they focus on how to sell a product. And even they get to “Why,” the answer should guide how companies behave, promote and relate to their customers. MSP Communications President Gary Johnson explains more about what really matters. 

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What’s in store for content marketing next year? Juliet Stott compiles the thoughts of content marketing experts who see brands becoming publishers and using more grown-up metrics -- among other things. Joe Pulizzi, Ann Handley, Jay Baer and others weigh in on what to expect in 2014.

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Corporate marketers want to develop more comprehensive and authentic communications with their customers, but they struggle with how to get past product promotion and tell meaningful, resourceful stories. MSP-C recently sat down with Jim Cuene, new VP of Marketing at GoKart Labs, to get his thoughts on this perplexing dilemma.

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Juliet Stott informs readers that print is taking a bow as digital revolutionizes the content marketing world. Read her report from across the pond.

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Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.

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Marketing innovator Tim Brunelle explains content creators should perhaps be called context creators. Here’s why they need to look to highly specified strategy now more than ever before.

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