Content Kings

Content Kings

Q&A: Joe Pulizzi on 2016's Content Marketing Trends

The Enterprise B2B Content Marketing 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that almost half (47 percent) of businesses surveyed plan to increase their content marketing budgets again in the next year.

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Q&A: Mr. Magazine on the Death of Print

When Samir Husni, better known as Mr. Magazine, emigrated to the U.S. from Lebanon in 1978, an estimated 2,000 print titles could be found on the newsstand. Today, that number is closer to 10,000. So when he hears people lament the death of print, he just laughs. In May alone his launch monitor announced 71 new titles hitting the newsstand, 21 with promised frequency.

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Q&A: Luke Kintigh on Taking iQ From Zero to 3+ Million in Three Years

Luke Kintigh, Intel’s global content and media strategist, has grown the company’s digital iQ by Intel magazine’s audience from zero to 3-plus million in three years. How? It’s all comes down to strategic content distribution. Here, he talks about the role of paid media for the tech culture magazine, how to use audience data to inform your content and what content marketing success looks like.

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Q&A: Andrew Davis on Why the Best Content Has No CTA

When he’s not playing internet cosmonaut, best-selling author and marketer Andrew Davis travels the real world, presenting on topics from social media to the future of print. An internationally acclaimed speaker, Davis has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs. Here, he talks about the value of unconventional brand partnerships, why the best kind of content has no call-to-action (CTA) and how to create content that resonates with an audience.

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Q&A: Cognifide’s Cleve Gibbon on Content Modeling

Chief marketing technology officer from Cognifide, Cleve Gibbon, is passionate about using innovative ways to help his clients get the most from content and technology. He’s an advocate of content modeling, which, he says, facilitates great customer journeys and experience. Here he talks about what content modeling is, how it can increase content’s return on investment and the future of the digital workforce.

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Q&A: Heather LeFevre on ‘Brain Surfing’ With Top Ad Minds

Heather LeFevre had worked in advertising for more than the prerequisite 10,000 hours, yet she still didn’t feel like an “expert.” So she embarked on a world tour (that took her to Asia, Europe and then back home to the U.S.) where she stayed with, and “brain surfed” with, some of the best minds in advertising. LeFevre wrote a book about her experiences (in her spare time). Here she shares her views on which brands are excelling at marketing and how advertising differs in the U.S. and Europe.

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Q&A: Joe Pulizzi on How Content Can Set Companies Apart

Content marketing is like a war of attrition says Joe Pulizzi, one of the leaders behind the content marketing movement and founder of The Content Marketing Institute. The author of five best-selling content marketing books believes that companies that focus on building a loyal audience first before defining a product will be rewarded in the long run. Here, Pulizzi discusses how businesses can use content to differentiate themselves, and why smart companies will concentrate on building their own hub or platform for their content.

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10 Content Marketing Predictions for 2016

What does 2016 hold for content marketing?

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Q&A: Jay Baer on Why Content Amplification is Essential in a Saturated Market

Marketing and customer experience expert Jay Baer subscribes to the belief that by 2020 a company’s customer service culture, rather than its price, will differentiate it from its competitors. The New York Times best-selling author of five digital marketing books says although content creation is important, in a saturated market content amplification is even more essential. Here he talks about why you can never give away too much information and how hugging the most vitriolic of online haters will garner you more business in the end.

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Q&A: Stop Looking for Marketing’s Silver Bullet, Advises NextView Ventures’ Jay Acunzo

The VP of Boston’s seed VC firm NextView Ventures’ Jay Acunzo, a former digital media strategist for Google and former head of content at HubSpot, says there’s no such thing as a silver bullet in marketing, so we should all stop looking for one. The co-founder of Boston Content quotes Robert Rose when he says content marketing is about creating value, not just describing it, and that if you don’t know the problem your business was created to solve, marketing is the last thing you need to worry about.

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