Content Kings

Content Kings

Q&A: Orbit Media’s Andy Crestodina on Why Data-Driven Content Is Better Than Listening to Your Gut

Web strategist and content marketer Andy Crestodina of Chicago’s Orbit Media says marketers can only make good content decisions if they’re paying attention to the data. Here he tells us why he no longer listens to his own opinions and why content marketing is ultimately a contest about who can be the best teacher and who can give the most information.

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Q&A: Velocity Partners’ Doug Kessler on Crap Content and B2B ROI

London’s Velocity Partners co-founder Doug Kessler describes himself as a displaced Yank. He started his career at Ogilvy & Mather in New York, but soap and fabric softener marketing bored him, so he jumped ship to start his own B2B agency. The self-professed content marketing junkie is best known and loved for his pithy comments and witty SlideShare decks. Here he talks about what “crap” content looks like and why B2B brands should take the long view when it comes to measuring ROI.

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Q&A: CMI’s Robert Rose on Why He Thinks Big Data is a Bucket of Nonsense

Robert Rose has helped to shape content strategies for the Bill and Melinda Gates Foundation, SAP, Hewitt Packard and Microsoft. He is currently chief strategy officer for the Content Marketing Institute (CMI) and is also a senior contributing analyst for the Digital Clarity Group. Here he shares his views on why big organizations struggle to adopt content marketing as part of their marketing strategy and why big data is a bucket load of nonsense.

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Q&A: Ann Handley on Why Storytelling Is the Cornerstone of Successful Content

Customer-centric storytelling is the cornerstone of content success, says Ann Handley best-selling author, keynote speaker and content marketing expert. She believes words are the bedrock of online communication and should be used with clarity and brevity. Here she tells Juliet Stott about how to create engaging content and why every company with an online presence is a publisher.

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5 Reasons It Pays to be Content-Centric

If your company publishes a magazine or other publication, it’s likely your publication(s) sit at the center of your company.

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Q&A: Shane Snow on Virtual Reality and Content and Why Organic Social No Longer Works

Wearable tech and content don’t really go together says journalist, author and co-founder of Contently Inc. Shane Snow. The self-professed tech geek says he’s more excited about the impact virtual reality will have on content. Here, he explains why organic social is no longer effective and why programmatic content may deliver results but brands that use counter-intuitive methods will realize the biggest breakthroughs.

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Q&A: Michael Brenner on the ROI of Content Marketing

Uninformed executives are the biggest threat to B2B content marketers, says Michael Brenner, head of strategy for content marketing platform provider NewsCred. A strong believer in the value of content, Brenner says it will always deliver ROI and tells Content King Juliet Stott how businesses can incentivize employees to contribute to their thought leadership and content marketing efforts.

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Q&A: Keith Kawasaki on the Longevity of Print

In a world where digital dominates, Keith Kawasaki, VP of client services at iostudio, which publishes the Army National Guard’s flagship magazine GX® The Guard Experience, remains a champion of print. He describes it as a magnetic experience, something that will bring people together in a meaningful way. Here, Kawasaki talks to Content King Juliet Stott about the longevity of print and why it’s still holding its own against social media.

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Q&A: Nic McCarthy on Brands as Publishers and the ‘Editorial Mindset’

Not every brand can become a publisher, says The Content Council’s Content Director of the Year Nic McCarthy of UK content marketing agency Seven. But all brands can adopt an “editorial mindset.” In this Q and A, McCarthy chats with Content King Juliet Stott about what it means to be a content director and why ad-blocking will raise standards in the industry.

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Q&A: Karen McGrane on the Importance of Adaptive Content

Digital can no longer be a “carbuncle on the side of a company” says Content Strategist and Information Architect Karen McGrane. In the past 20 years she has been instrumental in transitioning major U.S. publishers’ content from print to digital. She has worked with Hearst, The Atlantic, Fast Company and Time Inc., referring to publishers as canaries in the content coal mine. MSP-C Content King Juliet Stott interviewed McGrane about the importance of adaptive content and what big business can learn from the publishers who’ve been forced to go digital.

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