How We Think

We love the fact that most consumers' BS meters are on high alert, making engagement more difficult than ever before. Classic advertising, public relations and the hard sell don't turn the crank like they used to, which is why companies want to be publishers. Research says people want more transparent and authentic messaging. They want stories, not hype. Content, not copywriting.

Our uniqueness is in our skill sets, our methods and our experience. We have 35+ years and 225 digital and print titles under our belt. At our core we are journalists. Brand journalists. Content marketers. 100 strong. Rooted in magazine storytelling but evolved for application across the digital ecosystem.

Our stuff moves the needle. It's actionable content: Talkable - Sharable - Brandable. We believe content has a long tail, beginning with brand strategy and ending with leads. And in between? Some of the most creative ideas, innovative presentation, deep insights and analytics, and cross-channel applications you've ever seen.

But don’t take our word for it. Many industry heavy hitters agree:

Ask B. Bonin Bough, VP/Global Media & Consumer Engagement at Mondelez (formerly Kraft Foods)
"[Magazine publishers have] taken the best content creatives in the world, and they’re rethinking the whole process. Whether it’s social, mobile or print channels, they’re able to tell a seamless story … the Holy Grail brand marketers are looking for.”

Ask David Meerman Scott, author of the book, The New Rules of Marketing and PR
“Those with traditional skills of marketing, public relations and copywriting are not the right people to create brand journalism content. Instead you need the skills of journalists.”

Ask Lance Ulanoff, editor-in-chief of Mashable
"The challenge for brands is how to apply journalism principles to content that tells the story and works across devices, platforms and audience frames of mind."

Ask Mitch Joel, author of Ctrl, Alt, Delete, 9 Glorious Truths About Creating Great Content
“Storytelling can reset legacy brands, launch unknown brands and reach consumers in ways that go beyond the noise. Most brands suck at storytelling because they won’t do what good storytelling requires.”