As a 20-year veteran of the agency, I lead the editorial and design teams at MSP Communications, including our custom content division, MSP-C, producing editorial-based content for such clients as UnitedHealthcare, 3M, McKesson, IBM and Delta Air Lines. I also serve as editor-in-chief of Delta Air Line's Sky magazine, the world's leading onboard magazine with 5 million monthly readers. I oversee the work of more than 70 content creators in editorial and design. We develop content for 15 proprietary and custom magazines as well as a growing digital agency representing more than 7,500 pages of content annually and reaching more than 150 million consumers each year.
My approach to content creation, packaging and presentation comes from my combined experience in journalism, retail and marketing. My multi-channel approach and key understanding of voice and tone—both verbally and visually—influences the way I guide ideation, storytelling and content packaging to capture the attention of today's busy consumers. I have been on the front line of the evolving content landscape as our creative teams create, edit and package content based in journalistic storytelling for optimum engagement with today’s in-demand readers and audiences.