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Jayne Haugen Olson : Vice President, Content

Jayne Haugen Olson

As a 20-year veteran of the agency, Jayne leads the editorial and design teams at MSP Communications, including our custom content division, MSP-C, producing editorial-based content for such clients as UnitedHealthcare, 3M, McKesson, IBM and Delta Air Lines. She also serves as editor-in-chief of Delta Air Line's Sky magazine, the world's leading onboard magazine with 5.4 million monthly readers. Jayne oversees the work of more than 70 content creators in editorial and design who develop content for 15 proprietary and custom magazines as well as a growing digital agency representing more than 7,500 pages of content annually and reaching more than 150 million consumers each year.

Jayne's approach to content creation, packaging and presentation comes from her combined experience in journalism, retail and marketing. Her multi-channel approach and key understanding of voice and tone—both verbally and visually—influences the way she guides ideation, storytelling and content packaging to capture the attention of today's busy consumers. She has been on the front line of the evolving content landscape as our creative teams create, edit and package content based in journalistic storytelling for optimum engagement with today’s in-demand readers and audiences.