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Jayne Haugen Olson : Vice President, Creative Director

Jayne Haugen Olson

I'm the resident "Tim Gunn" of MSP-C, working with editors and art directors to "make it work." As the VP of creative, as well as the editor-in-chief of Delta Sky and Mpls.St.Paul magazines, I lead our creative teams as we listen to client needs and respond with innovative editorial-driven content that aligns with our clients’ brands. Together, we develop voice and tone guides for copy, visuals and iconography, and we find the "white space" where our clients’ voices will be heard and seen. The creative teams then partner with our colleagues in digital strategy to best amplify the message to reach the desired audiences and make the all-important connection.

Fun Fact: I've seen Prince perform live more than 15 times. (Talk about content packaging and a musical ecosystem.)