American Express tasked MSP with creating a branded digital lifestyle campaign to encourage card members to use their stored-up American Express Membership Rewards points. Additionally, the campaign needed to drive points awareness and deepen the emotional connection between Card Members and the Membership Rewards program.
We created thoughtfully designed and curated product stories across a broad range of themes to spark “aha” moments for Card Members and found subtle ways to motivate members to use points. MSP designed the entire content experience—from UX and photography to design and copy. Assets included landing pages, email, social posts and promotional assets.