Our Work : Delta Air Lines


Delta: Sky Magazine

Challenge:
Delta Air Lines’ inflight magazine, Sky, focused primarily on airline industry information. The challenge was to effectively reinvent the content and design strategy to be more in-line with a general interest, lifestyle publication.

Solution:
MSP-C provides utility and service content delivered with evocative imagery and clean, high-end design. Cover packages create an instant connection with the reader through relatable faces and intriguing travel features. Topics range across business, travel destinations, hospitality, innovation, food and wine, celebrity, high-end gadgets, fashion and style, and so on; it’s the ultimate lifestyle publication.

Results:
Sky’s readership is at an all-time high of 5.2 million per month, making it the most-read onboard publication. The next closest in-flight has 3.2 million monthly readers.

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