Our Work : Delta Air Lines

Delta Sky Magazine

The Challenge
Before working with MSP, Delta Air Lines’ inflight magazine, Sky, focused primarily on airline industry information. We were tapped to reinvent the content and design strategy to be more in-line with a general interest lifestyle publication.

The Solution
MSP led the transformation of Delta Sky from a stereotypical in-flight publication to a global lifestyle magazine serving as brand ambassador for the airline. Each month, we provide utility and service content delivered with evocative imagery and clean, high-end design. Cover packages create an instant connection with the reader through relatable faces and intriguing travel features. Topics range across business, travel destinations, hospitality, innovation, food and wine, celebrity, high-end gadgets, fashion and style, and so on. It’s the ultimate lifestyle publication.

Sky’s readership has reached an all-time high, 5.4 million per month, making it the most-read onboard publication in the airline industry. Sky has twice been named best custom magazine in the nation.

Project details

Other Work