Our Work : IBM Corp.


IBM Corp: IBM Systems Media

Challenge:
IBM Systems and Technology Group sought to grow its one print publication and archival website into a publishing program that reached more customers.

Solution:
MSP-C has worked diligently to keep current with the evolution of content marketing, providing an integrated content strategy that touches IBM customers and prospects more than 4 million times each year. The IBM publishing portfolio now includes email newsletters, digital editions of the magazines, webinars, videos, iPad apps and social media extensions–including blogs, Twitter, Facebook, etc.

Results:
In 2002, the website realized 28,000 monthly visitors. In 2014, the site realizes an average 100,000 monthly visitors. IBM’s magazine is also driving sales. Results from a 2013 readership survey revealed that because of the magazine, they had purchased or planned to purchase the following:

• 30.3% purchased or plan to purchase IBM Software and/or upgrades
• 29.1% purchased or plan to purchase an IBM Power Systems Server
• 15.0% purchased or plan to purchase IBM Services and/or Support Contract

Project details


Other Work