Our Work : Minnesota Philanthropy Partners


Minnesota Philanthropy Partners: MNSights Magazine

Challenge:
Minnesota Philanthropy Partners was striving to rebrand itself within the Minnesota non-profit community and among potential donors. The organization asked MSP-C to provide a highly visible, informative and impactful way to tell its story.

Solution:
MSP-C aligned with Minnesota Philanthropy Partners’ brand to develop and launch MNSights magazine. The publication helps readers marry their philanthropic interests with creative giving vehicles, offering practical tips for giving more and giving smarter. MSP-C further extended MNSights magazine’s reach by developing a digital version of the magazine and a quarterly e-mail newsletter.

Results:
Page views of the digital version of MNSights magazine have increased more than seven-fold since the publication launched. The quarterly e-newsletter consistently garners open rates well above industry averages.

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