McKesson: Better Thinking for Better Health
McKesson Corp. sought to be positioned as a healthcare industry thought-leader and source of solutions, as well as a owner of the conversation to transform the industry.
MSP-C conceived, designed, built and managed an industry-leading website called Better Thinking for Better Health. MSP-C editor and subject-matter expert David Burda led the way to develop and manage a content strategy for the website, which included producing analysis, perspectives, columns, profiles, social media, slideshows, videos and infographics.
In the 12-month period ending in September 2013, the number of monthly visits to the site tripled to nearly 7,300. And, the number of monthly page views on the site more than doubled to nearly 12,000. The ultimate result: the acceptance of Better Thinking for Better Health as a recognized brand and thought-leader in the healthcare industry.