Our Work : Mpls.St.Paul Magazine

  • mpls.st.paul magazine
  • mpls.st.paul magazine
  • mpls.st.paul magazine
  • mpls.st.paul magazine digital
  • mpls.st.paul magazine

Mpls.St.Paul Magazine

Founded in 1972, Mpls.St.Paul Magazine is a must-read publication that is authoritative, prescriptive and useful. The publication is distinctly local, celebrating and promoting a lifestyle that advocates a high level of participation in our community for people who want to and can make the most of living in the Twin Cities.

The ultimate in service journalism, locals turn to the magazine to find best places to go, what's new, what’s what and who's who. Our editors are subject matter experts in the fields readers most appreciate and crave—food and dining, travel, shopping, arts and entertainment, and health and wellness. The voice of the magazine is authoritative but friendly. MSP employs highly skilled designers, photographers and illustrators to create a uniquely Mpls.St.Paul look and feel. We are translating that look, feel and voice to our many other channels including events, e-newsletters, blogs, mspmag.com, Facebook, Twitter, Pintrest, etc.

Mpls.St.Paul sells more magazines on newsstands than any magazine (local or national) in Minnesota history. We have one of the highest subscriber renewal rates in the country and the highest market share of any magazine in the state, according to independent third-party research firm, Media Audit.

The publication regularly wins local and national awards for writing, website, events and design.

Project details


Other Work