Our Work : Optum


Optum: myOptumHealth

Challenge:
In the rapidly evolving and competitive healthcare landscape, OptumHealth wanted to transform its library of highly clinical consumer-facing content into an engaging, user-friendly catalogue of materials.

Solution:
Working closely with Optum’s communications team, MSP-C’s editors and designers took a highly visual, quickly digestible and easily sharable approach to creating content. By utilizing various formats, including infographics, quizzes and interactive components, we were able to produce more than 170 original pieces of content that engages, informs and empowers consumers as they work toward living healthier, more fulfilling lives.

Results:
The continually increasing library of versatile content assets MSP-C has created are used and shared on multiple platforms across Optum.

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