Stuff We Like

Stuff We Like

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.

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Kraft says content delivers four times better ROI than ads

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Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.

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Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!

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#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

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With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough?

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As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business.

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With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content.

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Is social media becoming irrelevant in the marketing world? HootSuite CEO Ryan Holmes says growth in social media manager positions declined 50 percent in 2013. This seems to point to a decline in need for executing social media strategies.

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Attention Please

Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos. I land on a Wikipedia page with no recollection of how I got there, or what I set out to learn. I get twitchy when I can’t access my phone. I’m continuously checking Facebook to see if anyone has liked the cute pictures of my kids I just posted. What has caused this gradual onset of online A.D.D.? Why is my attention span shrinking? What happened to my ability to focus on one thing?

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