MSP-C Blog

ClickZ Live 2016 Conference Takeaways

It’s easy to attend a conference, feel inspired and then forget to go back and implement strategies and learnings shared from speakers and other attendees. In an effort to overcome that practice, we’ve broken out our favorite sessions from 2016 ClickZ Live San Francisco with actionable takeaways to improve your digital marketing strategy.

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Putting Some Thought into Thought Leadership

BY DAVE BURDA

Who doesn’t want to be considered a thought leader in their field? As a go-to thinker on the most pressing issues in their industry? As the person your audience thinks of first when they need crucial insights on matters near and dear to their hearts? When you speak, people lean in and listen.

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The Best of #CMWorld on Twitter

We’re having a great time at the Content Marketing World 2016 conference, thanks to the speakers, attendees, theatrics and, well, coffee. We’ve also thoroughly enjoyed the conversations, takeaways and jokes happening on our favorite real-time social platform: Twitter.

 

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MSP-C Wins 2016 Content Marketing Awards

MSP-C won the Content Marketing Awards' 2016 Best Feature Design for Renew magazine (UnitedHealthcare) and was recognized as a finalist for its editorial and design work, both digitally and in print, on MNSights magazine (Minnesota Philanthropy Partners) and Teradata Magazine (for Teradata Corporation). 

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Give the User What They Want

BY DAVID BURDA

I do a lot of reading in my current position. I spend one to two hours each morning pouring through the latest healthcare business and policy information available online from peer-reviewed journals, industry trade publications, vendor white papers, market research firms, government reports and more.

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#Instagram

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

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Mommy, Where Do Blog Posts Come From?

Stop me if you’ve heard this one before. A corporation starts a thought-leadership blog on its website only to have it go fallow after six months because no one can think of anything new to write about.

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Gary Johnson Wins 2016 Lifetime Achievement Award

We’re proud to announce that our president, Gary Johnson, is the recipient of the 2016 RR Donnelley Milton W. Jones Lifetime Achievement Award from the City and Regional Magazine Association (CRMA).

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Context in Content

One of the many challenges that brands often have in producing great content is a failure to appreciate the value of context. Context is what gives content relevancy and credibility. Context demonstrates that a brand knows what’s happening in its own industry, what’s happening in the world today and what’s happening on the brand’s own website.

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Transitioning From Print to Digital

The days of the print-only content creator are past. Whether creating content for a publication’s social channels, e-newsletter or website, most content creators have one foot in the digital space while continuing to work on their print products.

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