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Media/Agency Partnerships Take Hold

How can your brand best tell its story in today’s media-saturated environment? Steve Rubel writes in Ad Age on the recent trend of the media being a creative partner in that effort and how it can work for business.

How can your brand best tell its story? That question is especially challenging in today’s media-saturated environment. Recent trends suggest that the media is more willing than ever to be a creative partner in that effort. Steve Rubel writes in Ad Age about this emerging phenomenon and how it can work for companies and brands while still allowing the media to retain an independent editorial voice.
http://adage.com/article/steve-rubel/media-ready-compete-agencies/240491/

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