PACE: A look at what hashtags are, what they mean, why you should care and how you can utilize them to help develop your brand identity."
A social media presence is a given for every business and brand. But just being present doesn’t mean immediate, successful representation in the social media sphere. You need to use the tools that are provided to you by these media giants, the (arguably) most present and recognizable being the #hashtag.
But again we come to the same problem.
Just using the hashtag does not mean a successful presence. These tools must be used in the right way, and Pace has published 5 tips on #HowToGetAhead with Social Hashtags. Read more here