Is your brand focus too broad? Ad Age on why narrowing your focus can strengthen the brand and create business efficiency.
Al Ries, a marketing professional and author, and chairman of Atlanta-based Ries & Ries, is taking a new look at the ever-popular 1960s Harvard Business Review article written on the “Marketing Myopia.”
He touches on why focusing on core strengths may actually save time and energy, opposing the idea that broadening your business’s focus is always a successful course. Read more here