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Gary Johnson, Caldwell Award

Content Marketing: Understanding Your Audience

How do you create content that cuts through the noise? It starts with understanding your audience, according to Gary Johnson, president of MSP Communications, in a recent interview with The Content Council’s Content Magazine.

The winner of the 2016 John Caldwell Award from The Content Council, Johnson has been involved in the content creation business since 1973. To learn more about his perspectives on the business, check out the full Q&A.

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