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The New Kodak Moment: Why Storytelling Is Harder Than Ever

With smartphones and photo apps, it's the easiest thing in the world to snap an image. The real challenge now is telling a story—let alone a story that stands out from the rest.

Capturing a photo or video is easier and more accessible than it’s ever been. It’s not rare, it’s not a challenge, and it doesn’t need to take talent. What is rare, what is a challenge, and what does take talent, is creating the story; being the storyteller. Brands can no longer stand out by crafting media—they have to take that media and craft “amazing stories that stop time and capture our imagination.”
 
See what Greg Narain, co-founder of Chute, has to say about brands’ needs to up their storytelling agenda. 

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