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How To Build a Marketing Organization, from B. Bonin Bough

B. Bonin Bough takes a look at what he believes are the 3 most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles. 

B. Bonin Bough, VP/Global Media and Consumer Engagement for Mondel─ôz, formerly Kraft Foods, is at the forefront of thought leadership around content. a thought leader in the content space, well ahead of many of his contemporaries. An admirer of magazine publishers, Mr. Bough believes that magazine content creators have the upper hand when it comes to storytelling and connecting with consumers. Here, he writes about how to build a marketing organization.


B. Bonin Bough takes a look at what he believes are the three most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles.
 
Click here to see what he has to say about these critical components.

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