MSP-C Blog

Comprehending What a Brand Wants

Many brands know what they want from their content marketing agencies. Some brands don’t and are looking to their content marketing agencies for direction. The challenge for the agency is listening to what the brand is saying and comprehending what the brand wants.

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MSP Writer Nominated for James Beard Award

This just in from our VP, Content: We could not be more proud to share the news of Dara Moskowitz Grumdahl's twelfth James Beard Award nomination and what we hope will result in her sixth win. We thought we'd share our news in Dara's own words, here. The official James Beard Foundation release can be found here.

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The Journey into Content Marketing

If you’re like me, you wouldn’t shed a tear if the term “buyer’s journey” ventured onto an unmarked trail and miraculously disappeared for a day or three. But that’s not happening.

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The Importance of Process

As journalists, process is our stock-in-trade. Process is what drives a story from idea through publication. We have a process to find the story. We have a process to tell the story. We have a process to check the story. We have a process to publish the story. And, when we must, we do all that in a matter of seconds.

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Write for Your Audience, Not Your Boss

The most effective journalists write for the public (if they work for a general-interest publication) or for a specific audience (if they work for a special-interest title). The least effective journalists write for their publishers to attract advertising or become publishers someday. Readers trust the former and will read them religiously. Readers are wary of the latter and will look elsewhere for information they can trust.

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#Instagram

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

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The Content Council: A Look Ahead

The Content Council asked industry elite what they believe content marketers should be focused on in 2016. Here's what our very own Jayne Haugen Olson had to say:

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The Art of Making Predictions

Starting in mid-December and running through the end of January, my inbox, news feeds and social media channels are ripe with year-end reviews and year-ahead outlooks. I’m a news junky, so I read the reviews for pleasure to test my recall of all the big stories. I’m also a healthcare business journalist, so I read all the outlooks to get a sense of what I might be writing about over the next 12 months.

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5 Tips for Joining a Trending Conversation

Trending topics are constantly surfacing — notable or unexpected events and speeches transform social media platforms into hubs for questioning, commenting, and celebrating what is happening.

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A Briefing on Briefings

Over my 32-year career as a healthcare business journalist, I’ve attended hundreds of healthcare trade shows and even more press briefings at those shows.

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