Stuff We Like

YouTube is a great place to host video content for several reasons:

  • It’s free.
  • It’s fast and reliable.
  • There’s a built-in, “always on” audience of people looking for specific video content.
  • YouTube videos show up easily in Google searches.

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Looking for some social media inspiration? Check out BEARPAW. Whether it’s on TwitterFacebookInstagram or any other social site, the shoemaker tells its story with a consistent voice and tone. That’s one of the reasons Hugh Sinclair, vice president of logistics for Shopping Blitz, holds the retailer in high social esteem.

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Healthcare journalists explain how you as a PR person can earn media attention for your healthcare digital products and services. (Psst: these tips are valid for almost any industry or product.)

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LinkedIn is the legacy social platform for the professional marketplace. As of March 2015, there were 347 million LinkedIn users, with two new users joining each second. Of those users, 40 percent check LinkedIn daily. 

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Authentic, memorable, relevant content and information delivered in the appropriate channel for audience consumption is more critical than ever, according to speakers at last week’s Content Council annual conference in New York.

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Owning a credible and useful number, stat or data point in your industry can produce multiple and ongoing earned media opportunities for your company.

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A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied?

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The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 


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By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos.

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Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.

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