Stuff We Like

Stuff We Like

2014 has been yet another year of major change and growth in the content marketing industry.

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At Thursday’s awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence.

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Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website.

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The importance of lead generation is difficult to over-emphasize. Branding and mindshare are important, but in a lackluster economy, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads.

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Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate.

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MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.

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Kraft says content delivers four times better ROI than ads

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Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.

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Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!

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