MSP-C Blog

Content Begins With Why

What's the secret to creating great content? Idea Food's Dan Wallace believes he's found the answer. In the June Content Kings post, Wallace shares the three critical questions content creators need to keep in mind.

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MSP-C Writers Shine at Beard Foundation Awards

MSP-C writer and Delta Sky contributing editor, Andrew Zimmern walked away a winner at the 2013 James Beard Foundation Awards. Read on to find out more about Zimmern's win and details from the event.

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Content Evangelist Joe Pulizzi Takes Questions

In this first in a series of blogs, essays and Q&A’s with the leading experts in the content marketing and journalism fields, MSP Communications president Gary Johnson asks Joe Pulizzi, director of the Content Marketing Institute, to explain exactly what is going on in the field of content marketing and how brands can better engage consumers with effective content creation.

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CeeLo Green Behind the Scenes

CeeLo Green’s larger-than-life persona electrified our April Delta Sky cover shoot. This exclusive video takes you behind the scenes to the making of the April cover feature.

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Media/Agency Partnerships Take Hold

How can your brand best tell its story in today’s media-saturated environment? Steve Rubel writes in Ad Age on the recent trend of the media being a creative partner in that effort and how it can work for business.

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Tina Brown: Respect the Content

Daily Beast and Newsweek editor Tina Brown worries we’re spending too much time on the numbers while losing respect for content. Her bottom line: “Without great content, there are no numbers.”

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Are Long Reads Worth the Effort?

With almost any article, fact, opinion, image, sound or video being just a click away, the notion that long-form content is dead has taken hold with some. But is this really the case? Expert content marketer and digital strategist David Barry explores the balance of quality and quantity.

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