Digital transformation is top of mind for many companies. What does that mean, and what role does content play in that transformation? To find out, MSP-C sat down with Annalisa Camarillo, NetApp’s head of global content development and distribution. She is responsible for producing and overseeing 75 percent of the Fortune 500 company’s content. The data management innovator, with more than $4 billion in revenue and offices in 130 countries worldwide, helps provide businesses with technology and insight to give them a competitive advantage. Camarillo talks about her company’s content transformation, the challenges she’s faced in implementing changes to achieve new goals and what makes great content experiences possible.