MSP-C Blog

Jayne Haugen Olson Wins 2015 Best Content Director

We are excited to announce that our VP of Content, Jayne Haugen Olson, was last night’s recipient of The Content Council’s 2015 Best Content Director Award at the Pearl Awards in New York City.

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How To: Set Up Google Event Tracking

Google event tracking is additional code that allows you to monitor actions taken on a website (i.e., video views, forms completed, downloads, external link clicks, etc.) that cannot be tracked with standard Google Analytics (GA) code. It is useful when running a campaign whose success depends on specific actions taken on landing pages. 

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Content Marketing Numerology

I don’t know who started this, and I’m sure it predates content marketing, SEO and website clicks, but it seems that almost every piece of content I see—whether it’s a blog post, article, infographic, whitepaper, slideshow, commentary or video—tells me in its headline the specific number of things I can learn.

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Ghostwriting Part 2: Four Tips for Journalists

Good journalists possess all the right tools to become great ghostwriters. In last month’s blog post I explained why.

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Sponsored Content: Avoiding a Run-in With the FTC

Sponsored content, also known as native advertising, is a topic many MSP-C clients are grappling with. Whether it takes the form of blog posts, social media posts, printed material, online articles, etc., sponsored content is written by an organization that pays for its placement on a news site.

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Boo! I See Ghostwriters (Part 1)

I’m a ghostwriter. There, I said it. Does that make me any less of a journalist? Maybe. But being a journalist certainly makes me a better ghostwriter.

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MSP-C Techfast: Optimizing Content for Search Engines

For the contemporary digital publisher, Search Engine Optimization (SEO) is no longer an optional or add-on step. It’s a vital component of your strategy. SEO produces highly tailored, accurate information for search engines to access, amplifying a page’s exposure and connecting it with the right people. An optimized site is more likely to show up in relevant searches and rank higher on the results page.

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How Many Cuts of Content Are You Serving?

Anyone who knows me—or who has seen my photo—knows I like to eat. I’m not particularly choosey about the type of cuisine. At the top and bottom of my food pyramid is meat. When a restaurant server brings out the tray of different cuts of steak, I have a tough time picking because they all look great.

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Of Dogs and Blogs

After college, a few of my buddies rented a house together, hoping to continue the campus lifestyle that they had grown accustomed to after moving out of the dorms. For various reasons, they decided to get a dog. I dropped in a few weeks after they moved in and asked them what their dog’s name was, and they said it was Dog.

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MSP-C Techfast: The Fundamentals of Paid Social Media

Paid social media: all the cool kids are doing it. The New York Times does it. Vimeo does it. Hellmann’s Mayo does it. As a user, you’ve seen — and possibly even interacted with — the sponsored and promoted posts scattered amongst organic activity on your social networks.

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