MSP-C Blog

Own the Topic, Own the Conversation

The less it’s about you, the more it’s about you.

It’s a difficult concept to grasp. It’s even more difficult to sell up the corporate ladder, where executives at the highest levels expect to see corporate logos used as lead graphic elements and their products and services breathlessly mentioned in every sentence of content created by their marketing departments.

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Brian Johnson Named CRMA's Designer of the Year

MINNEAPOLIS – Each year, the City and Regional Magazine Association (CRMA) honors one art director with the Designer of the Year Award. This year’s winner is Minnesota native and current MSP Communications creative director, Brian Johnson, for his “eye-catching portraits, sophisticated typography and captivating photo illustrations” displayed in his early 2014 work at Texas Monthly.

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Best Practices for YouTube Metadata

YouTube is a great place to host video content for several reasons:

  • It’s free.
  • It’s fast and reliable.
  • There’s a built-in, “always on” audience of people looking for specific video content.
  • YouTube videos show up easily in Google searches.

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Getting Social Right for Retailers

Looking for some social media inspiration? Check out BEARPAW. Whether it’s on TwitterFacebookInstagram or any other social site, the shoemaker tells its story with a consistent voice and tone. That’s one of the reasons Hugh Sinclair, vice president of logistics for Shopping Blitz, holds the retailer in high social esteem.

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10 Tips to Earn Media Buzz for Your New Product or Service

Healthcare journalists explain how you as a PR person can earn media attention for your healthcare digital products and services. (Psst: these tips are valid for almost any industry or product.)

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How To: Stand Out on LinkedIn

LinkedIn is the legacy social platform for the professional marketplace. As of March 2015, there were 347 million LinkedIn users, with two new users joining each second. Of those users, 40 percent check LinkedIn daily. 

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Recap: The Content Chaos Conference

Authentic, memorable, relevant content and information delivered in the appropriate channel for audience consumption is more critical than ever, according to speakers at last week’s Content Council annual conference in New York.

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What’s Your Number?

Owning a credible and useful number, stat or data point in your industry can produce multiple and ongoing earned media opportunities for your company.

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Do Google Analytics Filters Apply Retroactively?

A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied?

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Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 

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