MSP-C Blog

5 Tips for Joining a Trending Conversation

Trending topics are constantly surfacing — notable or unexpected events and speeches transform social media platforms into hubs for questioning, commenting, and celebrating what is happening.

Read more
A Briefing on Briefings

Over my 32-year career as a healthcare business journalist, I’ve attended hundreds of healthcare trade shows and even more press briefings at those shows.

Read more
Jayne Haugen Olson Wins 2015 Best Content Director

We are excited to announce that our VP of Content, Jayne Haugen Olson, was last night’s recipient of The Content Council’s 2015 Best Content Director Award at the Pearl Awards in New York City.

Read more
How To: Set Up Google Event Tracking

Google event tracking is additional code that allows you to monitor actions taken on a website (i.e., video views, forms completed, downloads, external link clicks, etc.) that cannot be tracked with standard Google Analytics (GA) code. It is useful when running a campaign whose success depends on specific actions taken on landing pages. 

Read more
Content Marketing Numerology

I don’t know who started this, and I’m sure it predates content marketing, SEO and website clicks, but it seems that almost every piece of content I see—whether it’s a blog post, article, infographic, whitepaper, slideshow, commentary or video—tells me in its headline the specific number of things I can learn.

Read more
Ghostwriting Part 2: Four Tips for Journalists

Good journalists possess all the right tools to become great ghostwriters. In last month’s blog post I explained why.

Read more
Sponsored Content: Avoiding a Run-in With the FTC

Sponsored content, also known as native advertising, is a topic many MSP-C clients are grappling with. Whether it takes the form of blog posts, social media posts, printed material, online articles, etc., sponsored content is written by an organization that pays for its placement on a news site.

Read more
Boo! I See Ghostwriters (Part 1)

I’m a ghostwriter. There, I said it. Does that make me any less of a journalist? Maybe. But being a journalist certainly makes me a better ghostwriter.

Read more
MSP-C Techfast: Optimizing Content for Search Engines

For the contemporary digital publisher, Search Engine Optimization (SEO) is no longer an optional or add-on step. It’s a vital component of your strategy. SEO produces highly tailored, accurate information for search engines to access, amplifying a page’s exposure and connecting it with the right people. An optimized site is more likely to show up in relevant searches and rank higher on the results page.

Read more
How Many Cuts of Content Are You Serving?

Anyone who knows me—or who has seen my photo—knows I like to eat. I’m not particularly choosey about the type of cuisine. At the top and bottom of my food pyramid is meat. When a restaurant server brings out the tray of different cuts of steak, I have a tough time picking because they all look great.

Read more
Displaying results 11-20 (of 81)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9  >  >|