MSP-C Blog

Content as Damage Control

BY DAVID BURDA

My roots are in investigative business journalism, and those roots have grown pretty deep in the healthcare industry that I've covered for nearly 30 years as a reporter and editor. I've made a career of searching for numbers that don't make it into press releases, numbers that don't add up and numbers that tell a different story than the one corporate marketing wants to tell.

Read more
Q&A: Takeaways from 2016 Content Marketing World

4,000 attendees. 225 speakers. 550 companies. Over the course of 123 hours, the largest content marketing event, Content Marketing World, was held in Cleveland this year, and MSP-C editor Amanda Welshons reports back on what rocked her content world. 

Read more
Q&A: Jayne Haugen Olson on Why You Must Know Your Audience

MSP-C’s Jayne Haugen Olson knows a thing or two about creating outstanding content. As VP of content, she oversees more than 15 proprietary and custom magazines, as well as a growing digital portfolio, which collectively reaches an impressive audience of 150 million readers each year. Olson serves as the editor in chief of Delta Air Lines’ Sky magazine, the world’s leading in-flight print title with more than 5 million readers each month.

Read more
ClickZ Live 2016 Conference Takeaways

It’s easy to attend a conference, feel inspired and then forget to go back and implement strategies and learnings shared from speakers and other attendees. In an effort to overcome that practice, we’ve broken out our favorite sessions from 2016 ClickZ Live San Francisco with actionable takeaways to improve your digital marketing strategy.

Read more
Putting Some Thought into Thought Leadership

BY DAVE BURDA

Who doesn’t want to be considered a thought leader in their field? As a go-to thinker on the most pressing issues in their industry? As the person your audience thinks of first when they need crucial insights on matters near and dear to their hearts? When you speak, people lean in and listen.

Read more
The Best of #CMWorld on Twitter

We’re having a great time at the Content Marketing World 2016 conference, thanks to the speakers, attendees, theatrics and, well, coffee. We’ve also thoroughly enjoyed the conversations, takeaways and jokes happening on our favorite real-time social platform: Twitter.

 

Read more
MSP-C Wins 2016 Content Marketing Awards

MSP-C won the Content Marketing Awards' 2016 Best Feature Design for Renew magazine (UnitedHealthcare) and was recognized as a finalist for its editorial and design work, both digitally and in print, on MNSights magazine (Minnesota Philanthropy Partners) and Teradata Magazine (for Teradata Corporation). 

Read more
Give the User What They Want

BY DAVID BURDA

I do a lot of reading in my current position. I spend one to two hours each morning pouring through the latest healthcare business and policy information available online from peer-reviewed journals, industry trade publications, vendor white papers, market research firms, government reports and more.

Read more

#Instagram

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

Read more
Q&A: Joe Pulizzi on 2016's Content Marketing Trends

The Enterprise B2B Content Marketing 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that almost half (47 percent) of businesses surveyed plan to increase their content marketing budgets again in the next year.

Read more
Displaying results 21-30 (of 160)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|