MSP-C Blog

Taking Social From a Conversation to a Narrative

Increasingly brands are finding that it’s not enough to have likes or follows.

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Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year. 

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How To: Execute a Successful Webinar

This article is part two in a two-part webinar series. Part one, “Making Webinars Work for You,” is available here.

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Content Marketing: A Brief History from The Content Council

2014 has been yet another year of major change and growth in the content marketing industry.

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MSP Communications is Golden at 2014 FOLIO Awards

At the 2014 Folio Awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence.

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Top 7 Content Marketing Trends for 2015


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How To: Connecting Google Webmaster Tools and Google Analytics

Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website.

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Making Webinars Work for You

The importance of lead generation to your business is difficult to over-emphasize. Branding and mindshare are important, but in a lackluster economy, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads.

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4 Must-Do Tweaks in Your Google Analytics Account

Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate.

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Data behind the strategy

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.

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