MSP-C Blog

Q&A: Andrew Davis on Why the Best Content Has No CTA

When he’s not playing internet cosmonaut, best-selling author and marketer Andrew Davis travels the real world, presenting on topics from social media to the future of print. An internationally acclaimed speaker, Davis has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs. Here, he talks about the value of unconventional brand partnerships, why the best kind of content has no call-to-action (CTA) and how to create content that resonates with an audience.

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Transitioning From Print to Digital

The days of the print-only content creator are past. Whether creating content for a publication’s social channels, e-newsletter or website, most content creators have one foot in the digital space while continuing to work on their print products.

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Be Careful with Those Parody Videos

Who doesn’t like a good parody video? They’ve become their own high-art form, instantly sharable over social media and so powerful that they can make even the busiest world, political and industrial leaders stop whatever they’re doing and watch.

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Comprehending What a Brand Wants

Many brands know what they want from their content marketing agencies. Some brands don’t and are looking to their content marketing agencies for direction. The challenge for the agency is listening to what the brand is saying and comprehending what the brand wants.

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Q&A: Cognifide’s Cleve Gibbon on Content Modeling

Chief marketing technology officer from Cognifide, Cleve Gibbon, is passionate about using innovative ways to help his clients get the most from content and technology. He’s an advocate of content modeling, which, he says, facilitates great customer journeys and experience. Here he talks about what content modeling is, how it can increase content’s return on investment and the future of the digital workforce.

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MSP Writer Nominated for James Beard Award

This just in from our VP, Content: We could not be more proud to share the news of Dara Moskowitz Grumdahl's twelfth James Beard Award nomination and what we hope will result in her sixth win. We thought we'd share our news in Dara's own words, here. The official James Beard Foundation release can be found here.

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The Journey into Content Marketing

If you’re like me, you wouldn’t shed a tear if the term “buyer’s journey” ventured onto an unmarked trail and miraculously disappeared for a day or three. But that’s not happening.

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The Importance of Process

As journalists, process is our stock-in-trade. Process is what drives a story from idea through publication. We have a process to find the story. We have a process to tell the story. We have a process to check the story. We have a process to publish the story. And, when we must, we do all that in a matter of seconds.

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Q&A: Heather LeFevre on ‘Brain Surfing’ With Top Ad Minds

Heather LeFevre had worked in advertising for more than the prerequisite 10,000 hours, yet she still didn’t feel like an “expert.” So she embarked on a world tour (that took her to Asia, Europe and then back home to the U.S.) where she stayed with, and “brain surfed” with, some of the best minds in advertising. LeFevre wrote a book about her experiences (in her spare time). Here she shares her views on which brands are excelling at marketing and how advertising differs in the U.S. and Europe.

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Write for Your Audience, Not Your Boss

The most effective journalists write for the public (if they work for a general-interest publication) or for a specific audience (if they work for a special-interest title). The least effective journalists write for their publishers to attract advertising or become publishers someday. Readers trust the former and will read them religiously. Readers are wary of the latter and will look elsewhere for information they can trust.

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