Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad.
The multi-pronged ad campaign of Anchorman 2 was creative, innovative and in-your-face, and we like the combination of unique content marketing with traditional advertising.
"Content shock" has been a hot topic in the content marketing space lately thanks to a recent post by blogger Mark Schaefer. Should the industry be worried?
We believe businesses must provide service that is as active as their customers to stay competitive in a rapidly evolving mobile landscape. One example of this is mobile banking, a service no longer a side perk or add-on—it is a necessity.
PACE: A look at what hashtags are, what they mean, why you should care and how you can utilize them to help develop your brand identity."
Is your brand focus too broad? Ad Age on why narrowing your focus can strengthen the brand and create business efficiency.
With smartphones and photo apps, it's the easiest thing in the world to snap an image. The real challenge now is telling a story—let alone a story that stands out from the rest.
An online presence is the industry norm. MSP-C elevates a company’s digital presence to a place of uniqueness and entertainment.
Successful brand journalism requires reporters, editors and designers to know as much or more about the industry they’re covering than the client they’re working for. MSP-C has that.
B. Bonin Bough takes a look at what he believes are the 3 most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles.
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