MSP-C Blog

Do Google Analytics Filters Apply Retroactively?

A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied?

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Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 


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90-Day Social To-Do List

By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos.

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What [health care] can learn from [other industries]

Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.

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MSP-C: Our Work

MSP-C: Our Work

MSP-C is a leading brand journalism agency that leverages its editorial heritage to develop strategic, compelling, multiplatform content that attracts, engages and builds relationships between some of the world¹s leading brands and their audiences. 

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MSP Communications is Named One of Top Online Magazine Publishers

Readz has listed MSP Communications as one of its
“49 Phenomenal Online Custom Magazine Publishers.”

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MSP Communications 2014 Awards Round-Up

Full list of all 2014 awards:

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Taking Social From a Conversation to a Narrative

Increasingly brands are finding that it’s not enough to have likes or follows.

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Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year. 

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How To: Execute a Successful Webinar

This article is part two in a two-part webinar series. Part one, “Making Webinars Work for You,” is available here.

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