MSP-C Blog

Q&A: Joe Pulizzi on How Content Can Set Companies Apart

Content marketing is like a war of attrition says Joe Pulizzi, one of the leaders behind the content marketing movement and founder of The Content Marketing Institute. The author of five best-selling content marketing books believes that companies that focus on building a loyal audience first before defining a product will be rewarded in the long run. Here, Pulizzi discusses how businesses can use content to differentiate themselves, and why smart companies will concentrate on building their own hub or platform for their content.

Read more
The Content Council: A Look Ahead

The Content Council asked industry elite what they believe content marketers should be focused on in 2016. Here's what our very own Jayne Haugen Olson had to say:

Read more
The Art of Making Predictions

Starting in mid-December and running through the end of January, my inbox, news feeds and social media channels are ripe with year-end reviews and year-ahead outlooks. I’m a news junky, so I read the reviews for pleasure to test my recall of all the big stories. I’m also a healthcare business journalist, so I read all the outlooks to get a sense of what I might be writing about over the next 12 months.

Read more
10 Content Marketing Predictions for 2016

What does 2016 hold for content marketing?

Read more
Q&A: Jay Baer on Why Content Amplification is Essential in a Saturated Market

Marketing and customer experience expert Jay Baer subscribes to the belief that by 2020 a company’s customer service culture, rather than its price, will differentiate it from its competitors. The New York Times best-selling author of five digital marketing books says although content creation is important, in a saturated market content amplification is even more essential. Here he talks about why you can never give away too much information and how hugging the most vitriolic of online haters will garner you more business in the end.

Read more
5 Tips for Joining a Trending Conversation

Trending topics are constantly surfacing — notable or unexpected events and speeches transform social media platforms into hubs for questioning, commenting, and celebrating what is happening.

Read more
A Briefing on Briefings

Over my 32-year career as a healthcare business journalist, I’ve attended hundreds of healthcare trade shows and even more press briefings at those shows.

Read more
Q&A: Stop Looking for Marketing’s Silver Bullet, Advises NextView Ventures’ Jay Acunzo

The VP of Boston’s seed VC firm NextView Ventures’ Jay Acunzo, a former digital media strategist for Google and former head of content at HubSpot, says there’s no such thing as a silver bullet in marketing, so we should all stop looking for one. The co-founder of Boston Content quotes Robert Rose when he says content marketing is about creating value, not just describing it, and that if you don’t know the problem your business was created to solve, marketing is the last thing you need to worry about.

Read more
Jayne Haugen Olson Wins 2015 Best Content Director

We are excited to announce that our VP of Content, Jayne Haugen Olson, was last night’s recipient of The Content Council’s 2015 Best Content Director Award at the Pearl Awards in New York City.

Read more
How To: Set Up Google Event Tracking

Google event tracking is additional code that allows you to monitor actions taken on a website (i.e., video views, forms completed, downloads, external link clicks, etc.) that cannot be tracked with standard Google Analytics (GA) code. It is useful when running a campaign whose success depends on specific actions taken on landing pages. 

Read more
Displaying results 31-40 (of 145)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|