MSP-C Blog

Content vs. Advertising

Kraft says content delivers four times better ROI than ads

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Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.

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iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!

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#Instagram

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

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Is Your Company Ready for Responsive Email?

With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough?

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Bounce Rate Got You Down?

As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business.

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What Inspires You?

With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content.

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Social Media Savviness Key for All Employees

Is social media becoming irrelevant in the marketing world? HootSuite CEO Ryan Holmes says growth in social media manager positions declined 50 percent in 2013. This seems to point to a decline in need for executing social media strategies.

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Attention Please

Attention Please

Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos. I land on a Wikipedia page with no recollection of how I got there, or what I set out to learn. I get twitchy when I can’t access my phone. I’m continuously checking Facebook to see if anyone has liked the cute pictures of my kids I just posted. What has caused this gradual onset of online A.D.D.? Why is my attention span shrinking? What happened to my ability to focus on one thing?

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Now that Takes Guts: Live Tweeting a Heart Surgery

Live tweeting from an event can be a very effective content marketing technique--especially when it's life or death.

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