MSP-C Blog

5 Tips for Joining a Trending Conversation

Trending topics are constantly surfacing — notable or unexpected events and speeches transform social media platforms into hubs for questioning, commenting, and celebrating what is happening.

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A Briefing on Briefings

Over my 32-year career as a healthcare business journalist, I’ve attended hundreds of healthcare trade shows and even more press briefings at those shows.

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Q&A: Stop Looking for Marketing’s Silver Bullet, Advises NextView Ventures’ Jay Acunzo

The VP of Boston’s seed VC firm NextView Ventures’ Jay Acunzo, a former digital media strategist for Google and former head of content at HubSpot, says there’s no such thing as a silver bullet in marketing, so we should all stop looking for one. The co-founder of Boston Content quotes Robert Rose when he says content marketing is about creating value, not just describing it, and that if you don’t know the problem your business was created to solve, marketing is the last thing you need to worry about.

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Jayne Haugen Olson Wins 2015 Best Content Director

We are excited to announce that our VP of Content, Jayne Haugen Olson, was last night’s recipient of The Content Council’s 2015 Best Content Director Award at the Pearl Awards in New York City.

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How To: Set Up Google Event Tracking

Google event tracking is additional code that allows you to monitor actions taken on a website (i.e., video views, forms completed, downloads, external link clicks, etc.) that cannot be tracked with standard Google Analytics (GA) code. It is useful when running a campaign whose success depends on specific actions taken on landing pages. 

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Content Marketing Numerology

I don’t know who started this, and I’m sure it predates content marketing, SEO and website clicks, but it seems that almost every piece of content I see—whether it’s a blog post, article, infographic, whitepaper, slideshow, commentary or video—tells me in its headline the specific number of things I can learn.

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Q&A: Orbit Media’s Andy Crestodina on Why Data-Driven Content Is Better Than Listening to Your Gut

Web strategist and content marketer Andy Crestodina of Chicago’s Orbit Media says marketers can only make good content decisions if they’re paying attention to the data. Here he tells us why he no longer listens to his own opinions and why content marketing is ultimately a contest about who can be the best teacher and who can give the most information.

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Q&A: Velocity Partners’ Doug Kessler on Crap Content and B2B ROI

London’s Velocity Partners co-founder Doug Kessler describes himself as a displaced Yank. He started his career at Ogilvy & Mather in New York, but soap and fabric softener marketing bored him, so he jumped ship to start his own B2B agency. The self-professed content marketing junkie is best known and loved for his pithy comments and witty SlideShare decks. Here he talks about what “crap” content looks like and why B2B brands should take the long view when it comes to measuring ROI.

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Ghostwriting Part 2: Four Tips for Journalists

Good journalists possess all the right tools to become great ghostwriters. In last month’s blog post I explained why.

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Sponsored Content: Avoiding a Run-in With the FTC

Sponsored content, also known as native advertising, is a topic many MSP-C clients are grappling with. Whether it takes the form of blog posts, social media posts, printed material, online articles, etc., sponsored content is written by an organization that pays for its placement on a news site.

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