MSP-C Blog

MSP-C Techfast: The Fundamentals of Paid Social Media

Paid social media: all the cool kids are doing it. The New York Times does it. Vimeo does it. Hellmann’s Mayo does it. As a user, you’ve seen — and possibly even interacted with — the sponsored and promoted posts scattered amongst organic activity on your social networks.

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Own the Topic, Own the Conversation

The less it’s about you, the more it’s about you.

It’s a difficult concept to grasp. It’s even more difficult to sell up the corporate ladder, where executives at the highest levels expect to see corporate logos used as lead graphic elements and their products and services breathlessly mentioned in every sentence of content created by their marketing departments.

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Brian Johnson Named CRMA's Designer of the Year

MINNEAPOLIS – Each year, the City and Regional Magazine Association (CRMA) honors one art director with the Designer of the Year Award. This year’s winner is Minnesota native and current MSP Communications creative director, Brian Johnson, for his “eye-catching portraits, sophisticated typography and captivating photo illustrations” displayed in his early 2014 work at Texas Monthly.

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Q&A: Nic McCarthy on Brands as Publishers and the ‘Editorial Mindset’

Not every brand can become a publisher, says The Content Council’s Content Director of the Year Nic McCarthy of UK content marketing agency Seven. But all brands can adopt an “editorial mindset.” In this Q and A, McCarthy chats with Content King Juliet Stott about what it means to be a content director and why ad-blocking will raise standards in the industry.

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Best Practices for YouTube Metadata

YouTube is a great place to host video content for several reasons:

  • It’s free.
  • It’s fast and reliable.
  • There’s a built-in, “always on” audience of people looking for specific video content.
  • YouTube videos show up easily in Google searches.

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Getting Social Right for Retailers

Looking for some social media inspiration? Check out BEARPAW. Whether it’s on TwitterFacebookInstagram or any other social site, the shoemaker tells its story with a consistent voice and tone. That’s one of the reasons Hugh Sinclair, vice president of logistics for Shopping Blitz, holds the retailer in high social esteem.

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Q&A: Karen McGrane on the Importance of Adaptive Content

Digital can no longer be a “carbuncle on the side of a company” says Content Strategist and Information Architect Karen McGrane. In the past 20 years she has been instrumental in transitioning major U.S. publishers’ content from print to digital. She has worked with Hearst, The Atlantic, Fast Company and Time Inc., referring to publishers as canaries in the content coal mine. MSP-C Content King Juliet Stott interviewed McGrane about the importance of adaptive content and what big business can learn from the publishers who’ve been forced to go digital.

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10 Tips to Earn Media Buzz for Your New Product or Service

Healthcare journalists explain how you as a PR person can earn media attention for your healthcare digital products and services. (Psst: these tips are valid for almost any industry or product.)

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How To: Stand Out on LinkedIn

LinkedIn is the legacy social platform for the professional marketplace. As of March 2015, there were 347 million LinkedIn users, with two new users joining each second. Of those users, 40 percent check LinkedIn daily. 

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The Importance of Content Marketing Goals

Companies embarking on content marketing have to have goals and objectives first and foremost, according to Rebecca Lieb, Altimeter Group's digital advertising and media analyst. Lieb, who also serves as a strategic adviser on digital marketing innovation to organizations ranging from start-ups to non-profits to Fortune 100 brands and regulated industries, believes asking questions and knowing your audience are the keys to setting these goals. MSP-C caught up with Lieb to learn more and to find out which companies she thinks are getting it right.

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