MSP-C Blog

What Is Content Intelligence?


“Content shock.”

“It’s not about quantity of content, it’s about quality.”

“Are we measuring the right things?”

“Too much data, not enough insights.”

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Be a Brand with Personality


A healthcare economist I follow on Twitter recently proclaimed to me and other followers that he’s really not as cranky in person as he appears to be on social media. I seriously doubt I’ll meet him in person any time soon, so I’ll take his word for it.

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My North Videos Count Down to Super Bowl 2018

Working in partnership with the Super Bowl 52 Host Committee and Minnesota's Department of Tourism, Explore Minnesota, the editors of Mpls.St.Paul Magazine have created a 52-week video series called "My North" as a countdown to Super Bowl 2018. The series features notable people with a connection to the North Star State. 

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Creating Trustworthy Content in a Fake News World


I’m real, and this blog post isn’t faked. But there’s no way for you to know for sure unless you ask my mom or my editor. You assume I’m real and I’m the author largely based on trust. You assume I’m not writing under a nom de plume or that someone else wrote this under my name or that someone just made up the whole post to trick you for fun or profit.

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Q&A: Annalisa Camarillo on NetApp’s Content Transformation

Digital transformation is top of mind for many companies. What does that mean, and what role does content play in that transformation? To find out, MSP-C sat down with Annalisa Camarillo, NetApp’s head of global content development and distribution. She is responsible for producing and overseeing 75 percent of the Fortune 500 company’s content. The data management innovator, with more than $4 billion in revenue and offices in 130 countries worldwide, helps provide businesses with technology and insight to give them a competitive advantage. Camarillo talks about her company’s content transformation, the challenges she’s faced in implementing changes to achieve new goals and what makes great content experiences possible.

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Content Marketing: Understanding Your Audience

How do you create content that cuts through the noise? It starts with understanding your audience, according to Gary Johnson, president of MSP Communications, in a recent interview with The Content Council’s Content Magazine.

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Q&A: Christoph Trappe on Authentic Storytelling

Christoph Trappe, aka The Authentic Storyteller, has made a career from storytelling. He began as a journalist before becoming a prominent content marketing strategist and trainer. He is a global keynote speaker, a frequent blogger and author.

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Create More Earned Media Opportunities

We all know that the way the media works has changed dramatically over the past 20 years. For those of us who cover major industry conferences, meetings and exhibitions for our trade publications, the press rooms at many events have been slow to keep up with those changes. It’s time for disruptive innovation to sweep through traditional industry conference press rooms like housekeeping at midnight to make it easier for the media to cover the event, which is the point of having the press room in the first place.

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Gary Johnson Wins the John Caldwell Award

MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce Gary Johnson, President, is the recipient of the 2016 John Caldwell Award from The Content Council.

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MSP-C Wins Big at MMPA

At the 2016 MMPA Excellence Awards this week, MSP Communications won 58 total awards, including three golds for Best Overall Excellence, one gold for Best Overall Design, three golds for Best Editorial Profile/Feature Article and more. PLUS: In addition: MSP-C's Vice President and Digital Director Kevin Dunn received the Greg Carey Leadership Award in recognition for his many contributions to the MMPA and publishing industry.

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