MSP-C Blog

Give the User What They Want

BY DAVID BURDA

I do a lot of reading in my current position. I spend one to two hours each morning pouring through the latest healthcare business and policy information available online from peer-reviewed journals, industry trade publications, vendor white papers, market research firms, government reports and more.

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#Instagram

#Instagram

Instagram. Like Hansel in Zoolander, it’s so hot right now. For teens, it’s so necessary. For brands…it’s so much opportunity.

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Q&A: Joe Pulizzi on 2016's Content Marketing Trends

The Enterprise B2B Content Marketing 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that almost half (47 percent) of businesses surveyed plan to increase their content marketing budgets again in the next year.

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Mommy, Where Do Blog Posts Come From?

Stop me if you’ve heard this one before. A corporation starts a thought-leadership blog on its website only to have it go fallow after six months because no one can think of anything new to write about.

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Gary Johnson Wins 2016 Lifetime Achievement Award

We’re proud to announce that our president, Gary Johnson, is the recipient of the 2016 RR Donnelley Milton W. Jones Lifetime Achievement Award from the City and Regional Magazine Association (CRMA).

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Q&A: Mr. Magazine on the Death of Print

When Samir Husni, better known as Mr. Magazine, emigrated to the U.S. from Lebanon in 1978, an estimated 2,000 print titles could be found on the newsstand. Today, that number is closer to 10,000. So when he hears people lament the death of print, he just laughs. In May alone his launch monitor announced 71 new titles hitting the newsstand, 21 with promised frequency.

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Context in Content

One of the many challenges that brands often have in producing great content is a failure to appreciate the value of context. Context is what gives content relevancy and credibility. Context demonstrates that a brand knows what’s happening in its own industry, what’s happening in the world today and what’s happening on the brand’s own website.

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Q&A: Luke Kintigh on Taking iQ From Zero to 3+ Million in Three Years

Luke Kintigh, Intel’s global content and media strategist, has grown the company’s digital iQ by Intel magazine’s audience from zero to 3-plus million in three years. How? It’s all comes down to strategic content distribution. Here, he talks about the role of paid media for the tech culture magazine, how to use audience data to inform your content and what content marketing success looks like.

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Q&A: Andrew Davis on Why the Best Content Has No CTA

When he’s not playing internet cosmonaut, best-selling author and marketer Andrew Davis travels the real world, presenting on topics from social media to the future of print. An internationally acclaimed speaker, Davis has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs. Here, he talks about the value of unconventional brand partnerships, why the best kind of content has no call-to-action (CTA) and how to create content that resonates with an audience.

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Transitioning From Print to Digital

The days of the print-only content creator are past. Whether creating content for a publication’s social channels, e-newsletter or website, most content creators have one foot in the digital space while continuing to work on their print products.

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