MSP-C Blog

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine. We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success.

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Four Content Marketing Tools You Need

Our own Deborah Carver, Director of Digital Strategy for MSP-C, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics. Read more.

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MSP Communications Grows Digital, Video and Content Teams

MINNEAPOLIS (April 3, 2017) – MSP Communications is pleased to announce the hiring of Michael Norseng and Deborah Carver.

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Q&A: Kelly Hungerford on Customer-First Strategies and Community Building

BY JULIET STOTT

Kelly Hungerford is a digital communications and marketing strategist with more than 20 years of experience in B2C and B2B marketing. Working out of her base in Switzerland, she has implemented integrated marketing and communication strategies into a wide range of companies, including most recently Paper.li. Here she talks about her passion for customer-first strategies, building communities and tapping into the power communities can bring to the table.

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Avoiding Three Common Content Marketing Fails

BY DAVE BURDA

Let me lay my cards down. I’ve never worked for a publicly traded company. I’ve not experienced the unrelenting pressure to improve numbers that feed a higher-up whose sole career purpose is pleasing shareholders so he or she doesn’t get rightsized to another publicly traded company.

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Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law.

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Using the Content Intelligence Framework—Step One: Content Measurement

Content Intelligence begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize performance.

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Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Named to Minnesota Business’ Power 50 list in 2016 and recognized as one of the most influential digital marketers in 2015 by Top Rank, Amanda Brinkman is a force to be reckoned with. In her current role as chief brand and communications officer of Deluxe, she is spearheading a movement that is revamping the communities and lives underpinned by the thousands of small businesses across the U.S.

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Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Melanie Deziel has an impressive record in branded journalism. In the three years since she received a Master of Arts in journalism from Syracuse University, Deziel has worked with some of the biggest names in branded content, including The Huffington Post, The New York Times and Time Inc. She has won two prestigious awards for her work with Netflix and the New York Times. Deziel is now one of the leading lights in the branded content world, advising clients around the globe. Here, the sought-after keynote speaker tells us about the power of branded content and why, with many publishers receiving 50 percent of their ad revenue from this source, it’s not going away any time soon.

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What Is Content Intelligence?

BY ROB SILAS

“Content shock.”

“It’s not about quantity of content, it’s about quality.”

“Are we measuring the right things?”

“Too much data, not enough insights.”

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