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Prime Time with the Prime Minister

Prime Time with the Prime Minister

 

What better way to amplify a brand than to create your own viral meme? We asked the team at MSP-C, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.

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Does Your White Paper Pass the News Brief Test?

Does Your White Paper Pass the News Brief Test?

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Q&A: Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success

Q&A: Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success

Since Amanda Todorovich joined the Cleveland Clinic in 2013, she has launched its Health Essentials blog, taking it from zero visits to 4.5 million a month. She and her team of 25 have fully embraced the concept of “becoming publishers” and she now oversees two blogs, several print titles, and 2,500+ content projects a year. Todorovich’s work was recognized in 2016 when she was named The Content Marketing Institute’s Content Marketer of the Year for her role as director of content marketing for the non-profit academic medical center. Read More

Social Media Channels Effect User Health

Social Media Channels Effect User Health

Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick. Read More

WEBINAR: Champagne Content. Beer Budget.

WEBINAR: Champagne Content. Beer Budget.

5 Things You Can Do to Make Your Content Marketing Work Harder

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Jayne Haugen Olson Named One of the Top Women in Media

Jayne Haugen Olson Named One of the Top Women in Media

MSP-C is pleased to announce its Vice President of Content, Jayne Haugen Olson, was named as one of Folio’s Top Women in Media for 2017. The annual list is comprised of the most influential women in media—those driving the agenda for the industry and in their companies. Read More

Four Content Marketing Tools You Need

Four Content Marketing Tools You Need

Our own Deborah Carver, Director of Digital Strategy for MSP-C, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics. Read more. Read More

What's the Future of Publishing?

What's the Future of Publishing?

The future of publishing is… debatable. So Future of Everything asked a group of industry experts—including MSP-C's own Kevin Dunn—what they think. Read More

MSP-C Grows Digital, Video and Content Teams

MSP-C Grows Digital, Video and Content Teams

MINNEAPOLIS (April 3, 2017) – MSP Communications is pleased to announce the hiring of Michael Norseng and Deborah Carver. Read More

Q&A: Kelly Hungerford on Customer-First Strategies and Community Building

Q&A: Kelly Hungerford on Customer-First Strategies and Community Building

BY JULIET STOTT

Kelly Hungerford is a digital communications and marketing strategist with more than 20 years of experience in B2C and B2B marketing. Working out of her base in Switzerland, she has implemented integrated marketing and communication strategies into a wide range of companies, including most recently Paper.li. Here she talks about her passion for customer-first strategies, building communities and tapping into the power communities can bring to the table. Read More

Avoiding Three Common Content Marketing Fails

Avoiding Three Common Content Marketing Fails

BY DAVE BURDA

Let me lay my cards down. I’ve never worked for a publicly traded company. I’ve not experienced the unrelenting pressure to improve numbers that feed a higher-up whose sole career purpose is pleasing shareholders so he or she doesn’t get rightsized to another publicly traded company. Read More

Using the Content Intelligence Framework—Step One: Content Measurement

Using the Content Intelligence Framework—Step One: Content Measurement

Content Intelligence begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize performance. Read More

Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Named to Minnesota Business’ Power 50 list in 2016 and recognized as one of the most influential digital marketers in 2015 by Top Rank, Amanda Brinkman is a force to be reckoned with. In her current role as chief brand and communications officer of Deluxe, she is spearheading a movement that is revamping the communities and lives underpinned by the thousands of small businesses across the U.S. Read More

Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Melanie Deziel has an impressive record in branded journalism. In the three years since she received a Master of Arts in journalism from Syracuse University, Deziel has worked with some of the biggest names in branded content, including The Huffington Post, The New York Times and Time Inc. She has won two prestigious awards for her work with Netflix and the New York Times. Deziel is now one of the leading lights in the branded content world, advising clients around the globe. Here, the sought-after keynote speaker tells us about the power of branded content and why, with many publishers receiving 50 percent of their ad revenue from this source, it’s not going away any time soon. Read More

What Is Content Intelligence?

What Is Content Intelligence?

BY ROB SILAS

“Content shock.”

“It’s not about quantity of content, it’s about quality.”

“Are we measuring the right things?”

“Too much data, not enough insights.”

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