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The Business Value of the Content Audit (Part 1)

The Business Value of the Content Audit (Part 1)

Content is a business asset. And like any other business asset, whether it be real estate, equipment, intellectual property or personnel, it has value. That value can depreciate over time if care is not taken to regularly inventory and audit content against current and future business objectives. Read More

Do Google Analytics Filters Apply Retroactively?

Do Google Analytics Filters Apply Retroactively?

A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied? Read More

Why Social Media Is Not A Strategy

Why Social Media Is Not A Strategy

Tweets, Facebook postings, and other social media channels can put brands into a cycle of knee-jerk reactions that do not necessarily reflect their company values. So much of what passes for great social media is pointless and off-brand. Read More

Delta Sky Magazine Wins 6 NATJA Awards

Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 

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90-Day Social To-Do List

90-Day Social To-Do List

By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos. Read More

What [health care] can learn from [other industries]

What [health care] can learn from [other industries]

Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted. Read More

The ABCs of Social

The ABCs of Social

Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting. Read More

MSP-C: Our Work

MSP-C: Our Work

MSP-C is a leading brand journalism agency that leverages its editorial heritage to develop strategic, compelling, multiplatform content that attracts, engages and builds relationships between some of the world¹s leading brands and their audiences.  Read More

MSP Communications 2014 Awards Round-Up

MSP Communications 2014 Awards Round-Up

Full list of all 2014 awards: Read More

MSP Communications is Named One of Top Online Magazine Publishers

MSP Communications is Named One of Top Online Magazine Publishers

Readz has listed MSP Communications as one of its
“49 Phenomenal Online Custom Magazine Publishers.” Read More

Taking Social From a Conversation to a Narrative

Taking Social From a Conversation to a Narrative

Increasingly brands are finding that it’s not enough to have likes or follows. Read More

Top Brand Tweets of 2014

Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year.  Read More

How To: Execute a Successful Webinar

How To: Execute a Successful Webinar

This article is part two in a two-part webinar series. Part one, “Making Webinars Work for You,” is available here. Read More

Content Marketing: A Brief History from The Content Council

Content Marketing: A Brief History from The Content Council

2014 has been yet another year of major change and growth in the content marketing industry. Read More

MSP Communications is Golden at 2014 FOLIO Awards

MSP Communications is Golden at 2014 FOLIO Awards

At the 2014 Folio Awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence. Read More

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