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Maybe Content Marketing Isn’t All It’s Cracked Up to Be?

Maybe Content Marketing Isn’t All It’s Cracked Up to Be?

Recent studies from the Content Marketing Institute and Contently give us some insight into whether content marketing is an effective tool for engaging with consumers. Read More

Top 7 Content Marketing Trends for 2015

Top 7 Content Marketing Trends for 2015

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How To: Connecting Google Webmaster Tools and Google Analytics

How To: Connecting Google Webmaster Tools and Google Analytics

Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website. Read More

Making Webinars Work for You

Making Webinars Work for You

The importance of lead generation to your business is difficult to over-emphasize. Branding and mindshare are important, but in a lackluster economy, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads. Read More

The Four Truths of Content Creation

The Four Truths of Content Creation

After my wife returned from a retreat, she recounted a workshop on identifying truth, and it got me thinking about the difference between fundamentals and truths. I further began to consider whether, as content creators, any truths can be found in what we do. Read More

4 Must-Do Tweaks in Your Google Analytics Account

4 Must-Do Tweaks in Your Google Analytics Account

Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate. Read More

Data behind the strategy

Data behind the strategy

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients. Read More

Content vs. Advertising

Content vs. Advertising

Kraft says content delivers four times better ROI than ads Read More

Our own #32Under32 Award-winner

Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots. Read More

iPhone 6 and iOS 8 survival guide

iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips! Read More

5 Questions to Guide You in Agency Selection

5 Questions to Guide You in Agency Selection

Why ad agencies, PR firms, digital content and social media providers can’t do everything well Read More

Is Your Company Ready for Responsive Email?

Is Your Company Ready for Responsive Email?

With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough? Read More

Bounce Rate Got You Down?

Bounce Rate Got You Down?

As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business. Read More

Why We Still Love Print

Why We Still Love Print

Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape. Content King Juliet Stott recently sat down with MSP-C creative director and Delta Sky editor-in-chief Jayne Haugen Olson to discuss the thriving role of print magazines, the secret to Sky’s success and why this channel remains a vital source of readership and engagement. Read More

The More Things Change...

The More Things Change...

In-house Content King and MSP-C president Gary Johnson has been in the content business “since the time of Solomon,” and has witnessed the extreme ebb-and-flow of technology’s role. Read More

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