Showing all News and Blog

What Inspires You?

What Inspires You?

With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content. Read More

How Marketers Benefit from the New York Times Innovation Report

How Marketers Benefit from the New York Times Innovation Report

At this point, the leaked New York Times innovation report might well serve as the best piece of investigative journalism The Times has produced all year. Read More

Social Media Savviness Key for All Employees

Social Media Savviness Key for All Employees

Is social media becoming irrelevant in the marketing world? HootSuite CEO Ryan Holmes says growth in social media manager positions declined 50 percent in 2013. This seems to point to a decline in need for executing social media strategies. Read More

Brands are Dead. Long Live Brands.

Brands are Dead. Long Live Brands.

According to some experts, the power of brands has weakened because customer feedback on the Internet has flipped the marketing dynamics on its head. John Foley, an author and the CEO of LEVEL Brand, recently reacted in a post disputing the idea and clarifies what is really happening. We agree with him and enjoyed his post enough that we wanted to share it. Leave John a comment below with your thoughts. Read More

Attention Please

Attention Please

Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos. I land on a Wikipedia page with no recollection of how I got there, or what I set out to learn. I get twitchy when I can’t access my phone. I’m continuously checking Facebook to see if anyone has liked the cute pictures of my kids I just posted. What has caused this gradual onset of online A.D.D.? Why is my attention span shrinking? What happened to my ability to focus on one thing? Read More

Now that Takes Guts: Live Tweeting a Heart Surgery

Now that Takes Guts: Live Tweeting a Heart Surgery

Live tweeting from an event can be a very effective content marketing technique--especially when it's life or death. Read More

When Content Works

When Content Works

MSP-C President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it. Read More

Feeling an Obligation to the Audience: RIP Egon

Feeling an Obligation to the Audience: RIP Egon

Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most.  Read More

Upworthy Invents a New Metric for Success

Upworthy Invents a New Metric for Success

Although the debate rages on as to what defines “great content,” a publisher ultimately wants to know something very simple: Is the content working, or is it not working?  Read More

Video Journalism and Glimpses of the Future

Video Journalism and Glimpses of the Future

Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work. Read More

How to Win in Real-Time

How to Win in Real-Time

Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad.  Read More

Living in Harmony: Content Marketing & Advertising

Living in Harmony: Content Marketing & Advertising

The multi-pronged ad campaign of Anchorman 2 was creative, innovative and in-your-face, and we like the combination of unique content marketing with traditional advertising.    Read More

Content Shock: Myth or Reality?

Content Shock: Myth or Reality?

"Content shock" has been a hot topic in the content marketing space lately thanks to a recent post by blogger Mark Schaefer. Should the industry be worried?  Read More

What Really Matters? The 'Why'… Of Course

What Really Matters? The 'Why'… Of Course

Most companies building a strategy don’t actually ask the right question, but rather, they focus on how to sell a product. And even they get to “Why,” the answer should guide how companies behave, promote and relate to their customers. MSP Communications President Gary Johnson explains more about what really matters.  Read More

How to Get Ahead with Hashtags

How to Get Ahead with Hashtags

PACE: A look at what hashtags are, what they mean, why you should care and how you can utilize them to help develop your brand identity." Read More

Displaying results 121-135 (of 170)
 |<  <  3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12  >  >|