Jayne Haugen Olson

Vice President of Content

Jayne Haugen Olson
As a 20-year veteran of the agency, Jayne is the editor-in-chief of Delta Sky magazine and the editorial director of Mpls.St.Paul Magazine. She guides the work of 70 content creators in editorial and design who develop content for 15 proprietary publications, as well as a growing digital team producing more than 7,500 content assets reaching more than 150 million consumers each year.

Together, Jayne and her team develop voice and tone guides for copy, visuals and iconography, and find the "white space" where our clients’ voices will be heard and seen. The creative teams then partner with our digital strategy teams to best amplify the message to reach the desired audiences and make the all-important connection.

In 2015, Jayne was named the publishing industry’s Best Content Director by leading association The Content Council, and in 2017 was named to the Top Women in Media list by FOLIO magazine.

Jayne joined MSP in 1992 as the director of sales development for Mpls.St.Paul Magazine. She left in 2000 to become publisher of Seattle Magazine and returned in 2002 as the lifestyle editor for Mpls.St.Paul. In 2009, Jayne was named editor of Delta Sky magazine, the largest in-flight magazine in the world. In 2011, she was named vice president of content for MSP.
 
Jayne holds a journalism degree from the University of St. Thomas with a marketing emphasis in consumer behavior.
 
Areas of expertise:
  • Enhancing brand personas by identifying the most impactful messages and platforms that will resonate with key audiences
  • Turning brand essence into a content-driven plan of action
  • Planning, writing and designing multi-channel content that fits into a company’s overarching brand experience, including a variety of owned properties