An In-Flight Revolution

Delta Air Lines


Before working with MSP-C, Delta Air Lines’ in-flight magazine, Sky, focused primarily on airline industry information. MSP-C reinvented the content and design strategy to brand Sky as a general-interest, innovative lifestyle publication.

Solution

MSP-C led the transformation of Sky from a traditional in-flight to a global lifestyle magazine serving as brand ambassador for the airline. Sky readers are plugged in and Sky’s editors know what matters to them. Sky blends the beauty and allure of travel with smart and compelling content, giving readers thought-provoking insight into the people, places and companies that are making things happen. Sky’s features spark curiosity and inspire exploration, opening up the world to those who are already traversing it.

Content features:

  • Travel
  • Business
  • Global Innovators
  • Food and wine
  • Celebrity
  • High-end technology 
  • Hospitality
  • Fashion and style

5.8M

Monthly readers

30 min.

Average reading time per issue

10

Industry awards in 2016

Results

Sky’s readership reached an all-time high, making it the most-read onboard publication in the airline industry. Delta Sky has twice been named best custom magazine in the nation.

“Your team is producing the finest general interest magazine in the United States!”
—C-level executive at Delta Air Lines
Delta Sky June 2017