What’s Next Now
Exclusive insights from content marketing's top minds.
5 Questions with Amanda Welshons
Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
5 Work Resolutions You’ll Actually Want to Keep
The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year.
5 Questions with Emily Peterson
After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
How to Treat Each Meeting Like You’re Interviewing Ryan Gosling
At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
7 Video Marketing Mistakes Brands Can Easily Avoid
Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies.