What’s Next Now
Exclusive insights from content marketing's top minds.
Media/Agency Partnerships Take Hold
How can your brand best tell its story in today’s media-saturated environment? Steve Rubel writes in Ad Age on the recent trend of the media being a creative partner in that effort and how it can work for business.
Content Begins With Why
What's the secret to creating great content? Idea Food's Dan Wallace believes he's found the answer. In the June Content Kings post, Wallace shares the three critical questions content creators need to keep in mind.
If You’re Creating Brand Content, Read This Now!
Great content shouldn't sacrifice narrative. That's what H+K Strategies' Gary Goldhammer says in a recent digital publication released by the company. Besides providing convincing case studies, the document explores how content can be effectively created in a constantly changing environment.
Keeping Up With Digital
It's hard to keep up with the new digital trends- even if you're a technology expert! TwinCities.com and St. Paul Pioneer Press technology writer Julio Ojeda-Zapata tells MSP-C readers about a typical day in his digital-filled life and how quickly trends can change.
The Problem With Being Interesting
In the online world, storytellers are constantly faced with the challenge of separating their content from the direct marketing model. In this Content Kings post, innovator Tim Brunelle tells MSP-C readers to stay interesting when creating digital content in order to make an impact.
Alicia Keys Rocks On Spotify
R & B queen and June Delta Sky cover star Alicia Keys uses Spotify to connect with fans in a brand new way. Find out what hits she's rockin' out to on her customized Spotify playlist!
When Social Media and Marketing Meet
Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. In this Content Kings post, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.
Content Doesn’t Merge or Scale
Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.