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Exclusive insights from content marketing's top minds.
11 Subject Matter Expert Content Creation Tips
February 12, 2019
5 Questions with Amanda Welshons
January 16, 2019
5 Work Resolutions You’ll Actually Want to Keep
January 10, 2019
MSP-C Rewind: Our Most-Read Blog Posts of 2018
January 03, 2019
KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King
December 14, 2018
Busting Video Marketing Myths
04/17/2018
How often have you heard this when talking to your colleagues about video: “It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice
04/02/2018
Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content. Read More
5 Questions for Bret Ryan, MSP-C Art Director
03/12/2018
Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As an art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work. Read More
Producing Better Marketing Videos for a Multi-Platform World
03/05/2018
When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now. Read More
Elevated B2B Strategy: What Makes a Killer AR/VR Experience
02/20/2018
In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.
5 Questions for Erin Madsen, VP of Content
01/16/2018
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM. Read More
Nine Leading-Edge Content Marketing Trends for 2018
01/11/2018
Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year. Read More
The Difference Between Millennials and Generation Z
12/15/2017
David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.
MSP-C Names New Vice President of Content
12/14/2017
MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations. Read More
How Marketers Can Reach Gen Z
12/08/2017
Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly. Read More