What’s Next Now
Exclusive insights from content marketing's top minds.
MSP-C Named Finalist for Agency of the Year by Content Marketing Institute
08/10/2018
UPDATE: We won!
We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world.
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5 Questions with Michael Norseng
07/19/2018
Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards.
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Delta Takes Style to New Heights
05/29/2018
Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
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Busting Video Marketing Myths
04/17/2018
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
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How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice
04/02/2018
Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content.
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5 Questions for Bret Ryan, MSP-C Art Director
03/12/2018
Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As an art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work.
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Elevated B2B Strategy: What Makes a Killer AR/VR Experience
02/20/2018
In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.
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5 Questions for Erin Madsen, VP of Content
01/16/2018
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
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