What’s Next Now
Exclusive insights from content marketing's top minds.
Busting Video Marketing Myths
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice
Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content.
Elevated B2B Strategy: What Makes a Killer AR/VR Experience
In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.
5 Questions for Erin Madsen, VP of Content
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
MSP-C Names New Vice President of Content
MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
How Marketers Can Reach Gen Z
Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.