What’s Next Now
Exclusive insights from content marketing's top minds.
Who is Gen Z and How Do You Best Engage Them?
Generation Z—those born between 1995 and 2012—is seeing its oldest members come into the marketplace. With that comes more buying power—already at $44 billion—but to be successful, marketers must understand the mindset of a new generation. Knowing who Gen Z is and how they communicate will help target marketing to them.
MSP Communications Wins 5 Content Marketing Awards at FOLIO
At the 2017 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP Communications received five gold awards, including best video series, best cover design, best full issue, best editorial article and best illustration. Furthermore, MSP was a finalist in an additional 13 categories in editorial, design and social media excellence.