What’s Next Now
Exclusive insights from content marketing's top minds.
ClickZ Live 2016 Conference Takeaways
It’s easy to attend a conference, feel inspired and then forget to go back and implement strategies and learnings shared from speakers and other attendees. In an effort to overcome that practice, we’ve broken out our favorite sessions from 2016 ClickZ Live San Francisco with actionable takeaways to improve your digital marketing strategy.
Putting Some Thought into Thought Leadership
Who doesn’t want to be considered a thought leader in their field? As a go-to thinker on the most pressing issues in their industry? As the person your audience thinks of first when they need crucial insights on matters near and dear to their hearts? When you speak, people lean in and listen.
The Best of #CMWorld on Twitter
We’re having a great time at the Content Marketing World 2016 conference, thanks to the speakers, attendees, theatrics and, well, coffee. We’ve also thoroughly enjoyed the conversations, takeaways and jokes happening on our favorite real-time social platform: Twitter.
Give the User What They Want
BY DAVID BURDA
I do a lot of reading in my current position. I spend one to two hours each morning pouring through the latest healthcare business and policy information available online from peer-reviewed journals, industry trade publications, vendor white papers, market research firms, government reports and more.
Q&A: Joe Pulizzi on 2016's Content Marketing Trends
The Enterprise B2B Content Marketing 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that almost half (47 percent) of businesses surveyed plan to increase their content marketing budgets again in the next year.
Mommy, Where Do Blog Posts Come From?
Stop me if you’ve heard this one before. A corporation starts a thought-leadership blog on its website only to have it go fallow after six months because no one can think of anything new to write about.
Q&A: Mr. Magazine on the Death of Print
When Samir Husni, better known as Mr. Magazine, emigrated to the U.S. from Lebanon in 1978, an estimated 2,000 print titles could be found on the newsstand. Today, that number is closer to 10,000. So when he hears people lament the death of print, he just laughs. In May alone his launch monitor announced 71 new titles hitting the newsstand, 21 with promised frequency.
Context in Content
One of the many challenges that brands often have in producing great content is a failure to appreciate the value of context. Context is what gives content relevancy and credibility. Context demonstrates that a brand knows what’s happening in its own industry, what’s happening in the world today and what’s happening on the brand’s own website.