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Exclusive insights from content marketing's top minds.

KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock and Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success? Read More

5 Questions with Emily Peterson

5 Questions with Emily Peterson

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people. Read More

How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills. Read More

Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha

Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha

MSP-C’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019. Read More

MSP Wins 51 MMPA Excellence Awards

MSP Wins 51 MMPA Excellence Awards

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold.  Read More

7 Video Marketing Mistakes Brands Can Easily Avoid

7 Video Marketing Mistakes Brands Can Easily Avoid

Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies. Read More

MSP-C Wins at 2018 FOLIO Awards

MSP-C Wins at 2018 FOLIO Awards

At the 2018 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Overall Design Excellence for Delta Sky magazine and Best Series of Articles for IBM Systems Magazine.  Read More

The Principles of Elevated Client Service

The Principles of Elevated Client Service

At MSP-C, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency. Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process. Read More

5 Actionable Insights from Digital Summit Minneapolis 2018

5 Actionable Insights from Digital Summit Minneapolis 2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program. Read More

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

We are thrilled to announce that MSP-C was just named the Agency of the Year by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

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