What’s Next Now

Exclusive insights from content marketing's top minds.

Why Right Now Is the Perfect Time for a Rebrand

Why Right Now Is the Perfect Time for a Rebrand

MSP‑C content director Amy Goran explores how the global pandemic has forced organizations to rethink aspects of their business—and why brand identity should be one of them.
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5 Questions with Claire O’Leary, MSP‑C Senior Content Strategist

5 Questions with Claire O’Leary, MSP‑C Senior Content Strategist

MSP TechMedia senior content strategist Claire O’Leary serves as the senior editor of IBM Systems magazine, Power Systems and creates digital content for Evolving Solutions.
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Pivoting Live Event Strategies in the Wake of COVID-19

Pivoting Live Event Strategies in the Wake of COVID-19

When the pandemic put a hold on in-person events, two MSP‑C clients took advantage of that pause to re-examine their marketing and content strategies for 2020 and beyond.
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5 Questions with Katie Robbins, MSP‑C Director of Program Management

5 Questions with Katie Robbins, MSP‑C Director of Program Management

MSP‑C director of program management Katie Robbins delivers flawless execution of all digital marketing strategies and tactics for Cub.
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5 Questions with Tony Englund, MSP‑C Digital Strategy Manager

5 Questions with Tony Englund, MSP‑C Digital Strategy Manager

MSP‑C digital strategy manager Tony Englund collaborates with creative teams and clients in the development of breakthrough cross-channel content experiences.
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Why Trust Is Crucial in Turbulent Times

Why Trust Is Crucial in Turbulent Times

Molly Bennett is a senior content director at MSP‑C. Here, she explores why businesses need to be there for customers for good times—and not-so-good times.
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What Growing up on a Farm Taught Me About Content Marketing

What Growing up on a Farm Taught Me About Content Marketing

Evelyn Hoover is senior content director at MSP‑C. Here, she explores the the parallels between content marketing and growing up on a small family farm.
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Our Favorite Quarantine Takeout Spots

Our Favorite Quarantine Takeout Spots

In this time of social distancing, the Twin Cities restaurant community needs lifting up.

And we need delish meals. Assistant Content Director Emily Den Boer shares some of MSP‑C staff’s favorite local spots for takeout, cocktail kits and more.

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Meet Our Team: Yoga, Snorkeling and Rock ‘n’ Roll!

Meet Our Team: Yoga, Snorkeling and Rock ‘n’ Roll!

Meet some MSP‑C employees whose creativity spills out into their off-duty hours, with passion projects that run the gamut from art photography to punk bands.
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5 Questions with Emily Planek, MSP‑C Managing Editor

5 Questions with Emily Planek, MSP‑C Managing Editor

Emily Planek is MSP‑C’s managing editor for BettyCrocker.com and graduated with a degree in Strategic Communications from the University of Minnesota School of Journalism.
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