What’s Next Now

Exclusive insights from content marketing's top minds.

Why Social Media Is Not A Strategy

Why Social Media Is Not A Strategy

Tweets, Facebook postings, and other social media channels can put brands into a cycle of knee-jerk reactions that do not necessarily reflect their company values. So much of what passes for great social media is pointless and off-brand.
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Delta Sky Magazine Wins 6 NATJA Awards

Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 
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90-Day Social To-Do List

90-Day Social To-Do List

By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos.
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What [health care] can learn from [other industries]

What [health care] can learn from [other industries]

Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.
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The ABCs of Being a Social Business

The ABCs of Being a Social Business

Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting.
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MSP-C: Our Work

MSP-C: Our Work

MSP-C is a leading brand journalism agency that leverages its editorial heritage to develop strategic, compelling, multiplatform content that attracts, engages and builds relationships between some of the world¹s leading brands and their audiences. 
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MSP Communications 2014 Awards Round-Up

MSP Communications 2014 Awards Round-Up

Full list of all 2014 awards:
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Taking Social From a Conversation to a Narrative

Taking Social From a Conversation to a Narrative

Increasingly brands are finding that it’s not enough to have likes or follows.
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Top Brand Tweets of 2014

Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year. 
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